Marketing Students Make Prom Dreams Come True
Fairfax County Public School (FCPS) marketing students from Centreville High School and the Fair Oaks Classroom on the Mall program will open the annual Fair Oaks Prom Dress Shop on Friday, April 13. The dress shop, which has been in business for 12 years, has helped hundreds of financially challenged students attend prom in style each spring. Donations of stylish, high-quality, dry-cleaned prom dresses and select accessories can either be dropped off in the main office of Centreville High School between the hours of 7:30 a.m. and 3 p.m. or at the shop in Fair Oaks Mall during the shop hours listed below.
Centreville High School Fashion Marketing students started collecting donated dresses in 2006 as a way to combine their interests in fashion with community service. They quickly came to the conclusion that students would not feel comfortable “shopping” for a dress at school. They decided to set up the shop in another location to give students a more authentic shopping experience, which led them to partner with the Fair Oaks Classroom on the Mall program.
Classroom on the Mall students apply retail marketing and visual merchandising skills learned throughout the school year to transform their classroom into the Fair Oaks Prom Dress Shop. “This is an excellent opportunity to accomplish several goals at once,” says Miranda Schick, Centreville High School and Classroom on the Mall marketing teacher. “First, students apply marketing lessons learned to a real-world retail environment. Second, they support the School Board’s goals to be responsible members of our community by helping those who are less fortunate.”
The Fair Oaks Prom Dress Shop is located on the lower level of Fair Oaks Mall behind the barricade between the Sleep Number store and Helzberg Diamonds. Students from any area high school—not just FCPS—who are in need of a prom dress and do not have the funds to purchase one can come and choose from hundreds of donated dresses and accessories. They must show a valid student ID, or other form of school identification, in order to anonymously select a free dress during the following store hours:
Friday, April 13 4 to 7 p.m.
Saturday, April 14 2 to 5 p.m.
Sunday, April 15 1 to 4 p.m.
Friday, May 4 4 to 7 p.m.
Saturday, May 5 2 to 5 p.m.
Sunday, May 6 1 to 4 p.m.
Friday, May 25 4 to 7 p.m.
Saturday, May 26 2 to 5 p.m.
Sunday, May 27 1 to 4 p.m.
For more information, contact Miranda Schick at 703-609-7404 or firstname.lastname@example.org.