SBA Performance Evaluation - Communication & Community Relations

Standard 5 of the school-based administrator performance evaluation program

The school-based administrator fosters the success of all students by communicating & collaborating effectively with stakeholders.

Key Elements

Examples may include, but are not limited to the following.

The school-based administrator:

  1. Plans for and solicits staff, parent, & stakeholder input to promote effective decision-making and communication when appropriate.
  2. Assesses, plans for, responds to, and advocates for student learning through the interaction with the larger political, social, economic, legal, and cultural contexts.
  3. Communicates long- and short-term goals and the school improvement plan to all stakeholders.
  4. Communicates assessment results to multiple internal and external stakeholders.
  5. Disseminates key information to staff, parents, and other stakeholders in a timely manner and through multiple channels and sources.
  6. Maintains visibility and accessibility to students, parents, staff, and other stakeholders.
  7. Speaks and writes consistently in an explicit and professional manner using standard oral and written English to communicate with students parents, staff and other stakeholders.
  8. Provides a variety of opportunities for parent and family involvement in school activities.
  9. Collaborates & networks with colleagues & stakeholders to effectively utilize resources and expertise available in the local community.

Highly Effective

  • Proactively engages all stakeholders by promoting innovative and productive strategies for communications about the school improvement plan, instructional programs, assessment results and events.
  • Advocates for students by soliciting resources and using input and assistance from various internal and external stakeholder groups that directly improve achievement for all student populations.
  • Serves as a model in demonstrating thorough knowledge and effective application of communication processes in all areas of responsibility; communicates complex data to multiple audiences within and outside of the school.
  • Is an expert in effectively and consistently communicating through a variety of formats in a professional manner using standard oral and written English.
  • Is an expert in initiating and cultivating partnerships & networks with colleagues, parents, & other stakeholders to leverage resources & expertise in the community; is widely visible & easily accessible to all stakeholders.


  • Constantly communicating timely information about the school improvement plan, instructional programs, assessment results and events by using multiple delivery methods of communication to all stakeholders.
  • Advocates for students by consistently collaborating with stakeholder groups for input and assistance to improve achievement for students.
  • Demonstrates knowledge and application of communication processes; consistently applies sound communication practices in all areas of responsibility and to various audiences at the school.
  • Consistently and effectively communicates in speaking and writing in a professional manner using standard oral and written English.
  • Consistently collaborates with colleagues, parents & other stakeholders to utilize resources & expertise in the community; is accessible & visible to all stakeholders within & outside FCPS.

SBA Performance Evaluation Program

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Principal Application Process


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