Feeling Rich--
As the prosperity of the people in the 1920s continued to climb rapidly, the consumers began to want more than functional transportation for their automobiles. The people had newfound money, and they wanted to spend this newfound money on crass materialistic objects. They wanted their car to reflect a personal image of prosperity. The people were rich and they wanted to flaunt it. The monotonous similarity and lack of elegance of the cars of the early 1920s now became associated with social stagnation. The accessories that became available to the public allowed the people to
somewhat customize their own car in order to reflect their personal taste as well as prosperity. The car became a tool to represent the self and to express individualism.
Car Culture