Career and Technical Ed Curriculum
  Sports & Entertainment Marketing
 

Sports and Entertainment Marketing is a unique and innovative course designed for students with an interest in the sports and entertainment industry.  This course stresses the utilization of fundamental marketing concepts and develops student understanding of sports and entertainment products and services, their economic impact, distribution systems and strategies, pricing considerations, and promotion.  Sports and Entertainment Marketing also addresses career opportunities available in the industry.

Last Updated: 07/23/10 04:38 PM
 
 
CTE.SEM
Standard 1
  MARKETING COURSE
 

Benchmark 1.a
Understand How to Succeed in a Marketing Course
 
Indicator 1.a.1
Explain classroom policies and procedures
 
Indicator 1.a.2
Describe the cooperative education experience
 
Indicator 1.a.3
Explain use of technology in the classroom
 
Indicator 1.a.4
Identify the purposes and goals of DECA
 
CTE.SEM
Standard 2
  THE IMPORTANCE OF SPORTS AND ENTERTAINMENT MARKETING
 

Benchmark 2.a
Develop an Understanding of the Sports and Entertainment Industry
 
Indicator 2.a.1
Define sports and entertainment marketing
 
Indicator 2.a.2
Define and discuss the industries of sports and entertainment
 
Indicator 2.a.3
Describe the impact of sports and entertainment on communities
 
Indicator 2.a.4
Analyze regional trends in the sports and entertainment industry
 
CTE.SEM
Standard 3
  MARKETING FOUNDATIONS
 

Benchmark 3.a
Develop an Overview of Marketing
 
Indicator 3.a.1
Define marketing
 
Indicator 3.a.2
Describe the 5 P's of marketing
 
Indicator 3.a.3
Identify the functions of marketing
 
Indicator 3.a.4
Discuss the marketing concept
 
Indicator 3.a.5
Identify the components of marketing mix
 
Indicator 3.a.6
Describe the nature of target marketing
 
Indicator 3.a.7
Identify ways to segment sports and entertainment markets
 
CTE.SEM
Standard 4
  COMMUNICATIONS
 

Benchmark 4.a
Develop Effective Communication Methods Used in Marketing
 
Indicator 4.a.1
Explain the components of the communication process
 
Indicator 4.a.2
Identify types of communications used in sports & entertainment mktg
 
Indicator 4.a.3
Identify effective writing strategies
 
Indicator 4.a.4
Identify effective listening strategies
 
Indicator 4.a.5
Identify effective speaking strategies
 
CTE.SEM
Standard 5
  EMPLOYABILITY SKILLS
 

Benchmark 5.a
Have Knowledge of How to Succeed on the Job
 
Indicator 5.a.1
Identify desirable traits targeted by employers
 
Indicator 5.a.2
Compare individual traits with desired employer traits
 
Indicator 5.a.3
Identify possible internship and career opportunities
 
Indicator 5.a.4
Develop an up-to-date resume
 
Indicator 5.a.5
Complete a job application form
 
Indicator 5.a.6
Discuss the interview process
 
Indicator 5.a.7
Discuss how and why to follow up a job interview
 
Indicator 5.a.8
Explain the concept of work ethic
 
Indicator 5.a.9
Explain the importance of teamwork
 
CTE.SEM
Standard 6
  ECONOMIC CONCEPTS
 

Benchmark 6.a
Develop a Basic Understanding of the Economy and Economic Concepts
 
Indicator 6.a.1
Define economy and economics
 
Indicator 6.a.2
Discuss competition and its relation to the industry
 
Indicator 6.a.3
Explain the concept of supply and demand
 
Indicator 6.a.4
Identify the various measurements used to analyze an economy
 
Indicator 6.a.5
Describe the four phases in the business cycle
 
Indicator 6.a.6
Define profit and loss
 
Indicator 6.a.7
Identify sources of revenue and expenditures
 
CTE.SEM
Standard 7
  PRODUCT
 

Benchmark 7.a
Investigate and Understand Product Planning
 
Indicator 7.a.1
Identify sports and entertainment product/services
 
Indicator 7.a.2
Identify the steps in new product planning
 
Indicator 7.a.3
Define and explain the product life cycle
 
Indicator 7.a.4
Explain how the product life cycle influences the marketing strategy
 
Indicator 7.a.5
Explain the importance of market research in product planning
 
Indicator 7.a.6
Explain the sources of primary and secondary marketing data
 
Indicator 7.a.7
Explain the role of product positioning
 
CTE.SEM
Standard 8
  BRANDING
 

Benchmark 8.a
Explore the Concept of Branding
 
Indicator 8.a.1
Define branding
 
Indicator 8.a.2
Distinguish between brand name, brandmark, and trademark
 
Indicator 8.a.3
Describe the branding process
 
Indicator 8.a.4
Explain the use of licensing in sports and entertainment marketing
 
CTE.SEM
Standard 9
  PROMOTION
 

Benchmark 9.a
Develop an Understanding of Elements Utilized in Promoting a Product
 
Indicator 9.a.1
Explain the role of promotion and promotional mix
 
Indicator 9.a.2
Describe the five elements of the promotional mix and their roles
 
Indicator 9.a.3
Differentiate between consumer and institutional promotion
 
Indicator 9.a.4
Explain the four steps in promotional planning
 
Indicator 9.a.5
Discuss promotional tactics used in sports and entertainment marketing
 
CTE.SEM
Standard 10
  SELLING
 

Benchmark 10.a
Have a Basic Understanding of the Principles of Selling
 
Indicator 10.a.1
Define selling
 
Indicator 10.a.2
Identify and compare types of selling in the industry
 
Indicator 10.a.3
List and explain the selling process
 
Indicator 10.a.4
Explain the importance of customer service in the SEM industry
 
Indicator 10.a.5
Identify sales techniques that contribute to customer loyalty
 
CTE.SEM
Standard 11
  ADVERTISING
 

Benchmark 11.a
Express an Understanding of Advertising
 
Indicator 11.a.1
Define advertising and explain its purpose
 
Indicator 11.a.2
Identify and explain the various types of media
 
Indicator 11.a.3
Explain the advantages and disadvantages of various types of media
 
Indicator 11.a.4
Describe how various media rates are set
 
Indicator 11.a.5
Explain advertising reach and frequency of sports and entertainment
 
Indicator 11.a.6
Describe the elements of an advertisement and how ads are developed
 
Indicator 11.a.7
Identify ways to evaluate the effectiveness of advertising
 
CTE.SEM
Standard 12
  PUBLIC RELATIONS
 

Benchmark 12.a
Demonstrate an Understanding of Publicity and Public Relations
 
Indicator 12.a.1
Define public relations
 
Indicator 12.a.2
Compare the internal and external aspects of public relations
 
Indicator 12.a.3
Describe public relations media tools
 
Indicator 12.a.4
Explain methods for providing information to the media
 
Indicator 12.a.5
Explain the importance of media relations
 
Indicator 12.a.6
Describe the basic components of a media/press kit
 
CTE.SEM
Standard 13
  SALES PROMOTION
 

Benchmark 13.a
Develop a Knowledge of Sales Promotion
 
Indicator 13.a.1
Define sales promotion
 
Indicator 13.a.2
Describe the major types and uses of sales promotions
 
Indicator 13.a.3
Identify components of a sales promotion campaign
 
CTE.SEM
Standard 14
  SPONSORSHIP
 

Benchmark 14.a
Develop an Understanding of How Marketers Utilize Sponsorships
 
Indicator 14.a.1
Define and explain the nature of sponsorship
 
Indicator 14.a.2
Discuss the major objectives of sponsorship
 
Indicator 14.a.3
Explain the use of naming rights and venue/event signage
 
Indicator 14.a.4
Identify the components of a sponsorship plan
 
Indicator 14.a.5
Describe the different ways that sponsorships are evaluated
 
Indicator 14.a.6
Define and explain the nature of endorsements
 
Indicator 14.a.7
Identify reasons for athlete/entertainer endorsements
 
CTE.SEM
Standard 15
  PRICE
 

Benchmark 15.a
Investigate the Role of Pricing in the Sports & Entertainment Industry
 
Indicator 15.a.1
Identify factors affecting pricing of products and services
 
Indicator 15.a.2
Describe pricing issues associated with products and services
 
CTE.SEM
Standard 16
  PLACE/DISTRIBUTION
 

Benchmark 16.a
Recognize Concepts for Moving, Storing, Locating, and Transfering
 
Indicator 16.a.1
Explain the nature of distribution channels
 
Indicator 16.a.2
Explain distribution systems for the sports & entertainment industries
 
Indicator 16.a.3
Explain the types of sports and entertainment facilities
 
Indicator 16.a.4
Identify and evaluate elements that enhance facilities
 
CTE.SEM
Standard 17
  ON-SITE MERCHANDISING
 

Benchmark 17.a
Explore On-Site Merchandising
 
Indicator 17.a.1
Explain the different types of concessions and on-site merchandising
 
Indicator 17.a.2
Explain the importance of concessions and on-site merchandising
 
CTE.SEM
Standard 18
  SECURITY
 

Benchmark 18.a
Explain the Effect of Security on an Event
 
Indicator 18.a.1
Define the purpose of security planning
 
Indicator 18.a.2
Analyze the importance of security
 
Indicator 18.a.3
Discuss the types of indoor and outdoor security
 
Indicator 18.a.4
Explain event security functions
 
Indicator 18.a.5
Identify and discuss the potential risks of an event
 
Indicator 18.a.6
Identify the components of an effective security plan
 
CTE.SEM
Standard 19
  SPORTS AND ENTERTAINMENT PRODUCT/SERVICE MARKETING PLAN
 

Benchmark 19.a
Develop a Marketing Plan for a Sport or Entertainment Product/Service
 
Indicator 19.a.1
Create a marketing plan for a sports or entertainment product/service
 
CTE.SEM
Standard 20
  DEVELOP WORKPLACE READINESS SKILLS: PERSONAL QUALITIES & PEOPLE SKILLS
 

Benchmark 20.001
Demonstrate Positive Work Ethic
 

Benchmark 20.002
Demonstrate Integrity
 

Benchmark 20.003
Demonstrate Teamwork Skills
 

Benchmark 20.004
Demonstrate Self-Representation Skills
 

Benchmark 20.005
Demonstrate Diversity Awareness
 

Benchmark 20.006
Demonstrate Conflict-Resolution Skills
 

Benchmark 20.007
Demonstrate Creativity and Resourcefulness
 
CTE.SEM
Standard 21
  DEVELOP WORKPLACE READINESS SKILLS: PROFESSIONAL KNOWLEDGE AND SKILLS
 

Benchmark 21.008
Demonstrate Effective Speaking and Listening Skills
 

Benchmark 21.009
Demonstrate Effective Reading and Writing Skills
 

Benchmark 21.010
Demonstrate Critical-Thinking and Problem-Solving Skills
 

Benchmark 21.011
Demonstrate Healthy Behaviors and Safety Skills
 

Benchmark 21.012
Demonstrate an Understanding of Workplace Organizations, Systems, etc.
 

Benchmark 21.013
Demonstrate Lifelong-Learning Skills
 

Benchmark 21.014
Demonstrate Job Acquisition and Advancement Skills
 

Benchmark 21.015
Demonstrate Time, Task, and Resource-Management Skills
 

Benchmark 21.016
Demonstrate Job-Specific Mathematics Skills
 

Benchmark 21.017
Demonstrate Customer-Service Skills
 
CTE.SEM
Standard 22
  DEVELOP WORKPLACE READINESS SKILLS: TECHNOLOGY KNOWLEDGE AND SKILLS
 

Benchmark 22.018
Demonstrate Proficiency with Technologies Common to an Occupation
 

Benchmark 22.019
Demonstrate Information Technology Skills
 

Benchmark 22.020
Demonstrate an Understanding of Internet Use and Security Issues
 

Benchmark 22.021
Demonstrate Telecommunications Skills
 
CTE.SEM
Standard 23
  UNDERSTAND ALL ASPECTS OF INDUSTRY
 

Benchmark 23.022
Examine Planning at Individual Business and Overall Industry Levels
 

Benchmark 23.023
Explain Management Methods
 

Benchmark 23.024
Examine Finance: Decisions, Raising Capital, Expansion, etc.
 

Benchmark 23.025
Describe Technical and Production Skills for Production Techniques
 

Benchmark 23.026
Examine Underlying Principles of Technology
 

Benchmark 23.027
Examine Labor Issues: Worker Rights, Labor Unions, etc.
 

Benchmark 23.028
Describe Community Issues
 

Benchmark 23.029
Examine Concepts of Health, Safety & Environmental Issues
 
CTE.SEM
Standard 24
  ADDRESS ELEMENTS OF STUDENT LIFE
 

Benchmark 24.030
Identify the Purposes and Goals of the Student Organization
 

Benchmark 24.031
Explain the Benefits and Responsibilities of Organization Membership
 

Benchmark 24.032
Demonstrate Leadership Skills Through Participation in Activities
 

Benchmark 24.033
Identify Internet Safety Issues & Comply with Acceptable Use Standards


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Expected - Standard, benchmark, or indicator added by the FCPS Program of Studies to provide a context, a bridge, or an enhancement to the Essential SBIs.
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