Career and Technical Ed Curriculum
  Fashion 2
 

This curriculum provides an in-depth study of merchandising techniques, fashion trends, fashion promotion, and management skills.  Students may supplement the classroom instruction through an internship experience or they may enroll in the course without the additional commitment required through on-the-job training.  While enrolled in the course, the student is an active member of DECA.  DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.  (Students interested in this course should also see Fashion Design 1 under Family and Consumer Sciences.)  The cooperative education (Marketing Cooperative Internship) method is available for this course.

Last Updated: 08/04/11 10:00 AM
 
 
CTE.FSN2
Standard 1
  UNDERSTAND HOW TO SUCCEED IN THE ADVANCED FASHION MARKETING COURSE
 

Benchmark 1.a
Understand How to Succeed in the Advanced Fashion Marketing Course
 
Indicator 1.a.1
Explain classroom policies and procedures
 
Indicator 1.a.2
Describe the internship experience
 
Indicator 1.a.3
Identify the purposes and goals of the student organization (DECA)
 
CTE.FSN2
Standard 2
  DEVELOP WORKPLACE READINESS SKILLS: EMPLOYABILITY SKILLS
 

Benchmark 2.a
Understand Personal Qualities Needed to be Successful in the Workplace
 
Indicator 2.a.1
Demonstrate positive work ethic
 
Indicator 2.a.2
Demonstrate integrity
 
Indicator 2.a.3
Demonstrate teamwork skills
 
Indicator 2.a.4
Demonstrate diversity awareness
 
Indicator 2.a.5
Demonstrate conflict-resolution skills
 
Indicator 2.a.6
Demonstrate critical-thinking and problem-solving skills
 
Indicator 2.a.7
Demonstrate customer-service skills
 
Indicator 2.a.8
Update a traditional or electronic resume
 
Indicator 2.a.9
Explore postsecondary training and educational opportunities
 
Indicator 2.a.10
Describe the role of organizations in career development
 
Indicator 2.a.11
Demonstrate networking skills for professional development
 
Indicator 2.a.12
Demonstrate an understanding of Internet use and security issues
 
Indicator 2.a.13
Deliver a professional oral presentation
 
CTE.FSN2
Standard 3
  UNDERSTAND ADVANCED MARKETING CONCEPTS IN THE FASHION INDUSTRY
 

Benchmark 3.a
Understand Advanced Marketing Concepts in the Fashion Industry
 
Indicator 3.a.1
Describe the relationship of business activities
 
Indicator 3.a.2
List the basic forms of business organizations
 
Indicator 3.a.3
Define management and identify the functions of management
 
Indicator 3.a.4
Define production and identify the factors of production
 
Indicator 3.a.5
Explain the nature of business activities
 
CTE.FSN2
Standard 4
  EXPLORE CURRENT AND DEVELOPING TRENDS AFFECTING THE FASHION INDUSTRY
 

Benchmark 4.a
Explore Current and Developing Trends Affecting the Fashion Industry
 
Indicator 4.a.1
Explain the changing consumer market
 
Indicator 4.a.2
Define niche marketing
 
Indicator 4.a.3
Identify trends in non-store retailing
 
Indicator 4.a.4
Discuss technology related trends in fashion marketing
 
Indicator 4.a.5
Explain the current fall trends in the fashion industry
 
CTE.FSN2
Standard 5
  EXPLORE VARIOUS NON-TEXTILE MERCHANDISE CATEGORIES OF APPAREL
 

Benchmark 5.a
Explore Various Non-Textile Merchandise Categories of Apparel
 
Indicator 5.a.1
Research the history and development of a non-textile industry
 
Indicator 5.a.2
Explain the uses of a non-textile in the apparel/accessories industry
 
Indicator 5.a.3
Describe design & production methods unique to non-textile products
 
Indicator 5.a.4
Identify trends in a non-textile industry
 
Indicator 5.a.5
Explain any special characteristics or considerations of a non-textile
 
CTE.FSN2
Standard 6
  UNDERSTAND ADVANCED ECONOMIC CONCEPTS IN THE FASHION INDUSTRY
 

Benchmark 6.a
Develop an Understanding of Advanced Economic Concepts
 
Indicator 6.a.1
Describe the relationship of government and business
 
Indicator 6.a.2
Identify federal legislation that affect the fashion industry
 
Indicator 6.a.3
Define economic indicators (measurements)
 
Indicator 6.a.4
Outline the phases of the business cycle
 
Indicator 6.a.5
Explain the impact of business cycle phases on fashion marketing
 
Indicator 6.a.6
Examine the impact of global outsourcing and off shore sourcing
 
Indicator 6.a.7
Analyze the factors that influence productivity
 
Indicator 6.a.8
Differentiate between domestic and international production
 
CTE.FSN2
Standard 7
  CONDUCT FASHION RESEARCH AND ANALYZE DATA
 

Benchmark 7.a
Create, Collect, and Analyze Data in Order to Forecast Fashion Trends
 
Indicator 7.a.1
Explain the use and importance of marketing research
 
Indicator 7.a.2
Describe the steps of the marketing research process
 
Indicator 7.a.3
Identify methods of obtaining primary data
 
Indicator 7.a.4
Define fashion forecasting and explain its importance
 
Indicator 7.a.5
Identify sources used to forecast fashion
 
Indicator 7.a.6
Interpret/predict market demand for fashion items
 
CTE.FSN2
Standard 8
  UNDERSTAND THE BUSINESS OF APPAREL PRODUCTION
 

Benchmark 8.a
Understand the Stages of Product Development and Key Concepts
 
Indicator 8.a.1
Outline the stages of product development, from design to distribution
 
Indicator 8.a.2
Define CAD, CAM, and CIM and explain their uses
 
Indicator 8.a.3
Explain the process of costing the product
 
Indicator 8.a.4
Explain the Quick Response system
 
Indicator 8.a.5
Describe the importance of quality control in apparel manufacturing
 
Indicator 8.a.6
Describe the importance of offshore production to the apparel industry
 
Indicator 8.a.7
Define and explain the uses of licensing
 
Indicator 8.a.8
Identify advanced technologies used in the apparel production industry
 
CTE.FSN2
Standard 9
  EXPLORE THE IMPACT OF IMPORTS, EXPORTS, AND THE GLOBAL MARKET
 

Benchmark 9.a
Understand the Impact of the Global Market on the Industry
 
Indicator 9.a.1
Differentiate between imports and exports
 
Indicator 9.a.2
Define terms related to international marketing, global sourcing, etc.
 
Indicator 9.a.3
Explain the advantages and disadvantages of international trade
 
Indicator 9.a.4
Cite US, world trade trends & policy and their effects on the industry
 
Indicator 9.a.5
Identify communication techniques used in international business
 
Indicator 9.a.6
Describe factors to consider when conducting business abroad
 
CTE.FSN2
Standard 10
  ANALYZE RETAIL POSITIONING STRATEGIES AS THEY RELATE TO THE "5 P'S"
 

Benchmark 10.a
Analyze Retail Positioning Strategies as They Relate to the "5 P's"
 
Indicator 10.a.1
Define the term retail positioning
 
Indicator 10.a.2
Identify factors used in targeting a specific market
 
Indicator 10.a.3
Describe how stores differentiate themselves from competitors
 
Indicator 10.a.4
Summarize merchandise and service product strategies
 
Indicator 10.a.5
Explain product assortment in terms of breadth and depth
 
Indicator 10.a.6
Interpret various pricing strategies
 
Indicator 10.a.7
Explain place strategies of site location and facility design
 
Indicator 10.a.8
Summarize promotion strategies
 
Indicator 10.a.9
Identify changing trends in retail positioning
 
Indicator 10.a.10
Explain the relationship of retail positioning to buying and pricing
 
Indicator 10.a.11
Use buying motives as a basis for sales presentation
 
Indicator 10.a.12
Explain key factors in building a clientele
 
Indicator 10.a.13
Describe customer relationship building techniques
 
Indicator 10.a.14
Explain the concept of sales quota
 
CTE.FSN2
Standard 11
  DEMONSTRATE THE ROLE OF MANAGEMENT IN PROMOTIONAL ACTIVITIES & EVENTS
 

Benchmark 11.a
Demonstrate the Role of Management in Promotional Activities & Events
 
Indicator 11.a.1
Describe a promotional plan/promotional program
 
Indicator 11.a.2
Explain the promotional budget process
 
Indicator 11.a.3
Describe factors to consider when selecting merchandise for promotion
 
Indicator 11.a.4
Explain the importance of coordinating promotional activities
 
Indicator 11.a.5
Summarize reasons & techniques for coordinating promotional/selling
 
Indicator 11.a.6
Explain the importance of planning display/themes with management
 
Indicator 11.a.7
Explain key elements of a retail promotion event
 
Indicator 11.a.8
Identify the different aspects of planning for a show or event
 
Indicator 11.a.9
Explain the importance and purpose of a marketing plan
 
Indicator 11.a.10
Identify the components of a marketing plan
 
Indicator 11.a.11
Develop a marketing plan
 
CTE.FSN2
Standard 12
  COMPLETE THE SEMESTER EXAM OR PARTICIPATE IN A DECA COMPETITION
 

Benchmark 12.a
Demonstrate an Understanding of Advanced Fashion Concepts
 
Indicator 12.a.1
Complete the semester exam
 
Indicator 12.a.2
Participate in a DECA competitive event
 
CTE.FSN2
Standard 13
  EXPLAIN HOW BUSINESSES PLAN WHAT TO SELL & OUTLINE THE BUYING PROCESS
 

Benchmark 13.a
Explain how Businesses Plan what to Sell & Outline the Buying Process
 
Indicator 13.a.1
Explain assortment planning and product mix
 
Indicator 13.a.2
Compare buying/purchasing policies in various organizations
 
Indicator 13.a.3
Describe the buying process
 
Indicator 13.a.4
Differentiate merchandise/buying/assortment plans from each other
 
Indicator 13.a.5
Define open-to-buy
 
Indicator 13.a.6
Calculate merchandise-related discounts
 
Indicator 13.a.7
Calculate gross margin, markup, and markdown
 
Indicator 13.a.8
Calculate break-even point
 
Indicator 13.a.9
Identify the impact of laws, regulations & ethical issues on pricing
 
Indicator 13.a.10
Explain the use of technology in the buying process
 
CTE.FSN2
Standard 14
  DESCRIBE MERCHANDISE BUYING ACTIVITIES
 

Benchmark 14.a
Describe the Fashion Buyer's Role and Responsibilities
 
Indicator 14.a.1
Describe the process of planning a buying trip
 
Indicator 14.a.2
Identify the target market
 
Indicator 14.a.3
Explain buyer-vendor relationships
 
Indicator 14.a.4
Identify factors in selecting merchandise sources/vendors
 
Indicator 14.a.5
Examine the role of technology in the buying process
 
Indicator 14.a.6
Compare and contrast brand name versus private label merchandise
 
Indicator 14.a.7
Define "off-shore sourcing"
 
Indicator 14.a.8
Describe the process of product selection
 
Indicator 14.a.9
Outline the process of placing orders, including "terms of sale"
 
Indicator 14.a.10
Describe merchandise ordering and delivery procedures
 
CTE.FSN2
Standard 15
  UNDERSTAND THE IMPORTANCE OF CUSTOMER SERVICE AND RISK MANAGEMENT
 

Benchmark 15.a
Understand the Importance of Customer Service and Risk Management
 
Indicator 15.a.1
Summarize customer service
 
Indicator 15.a.2
Explain and/or demonstrate advanced levels of selling services
 
Indicator 15.a.3
Explain management's role in customer relations
 
Indicator 15.a.4
Describe techniques to use to interpret business policies to customers
 
Indicator 15.a.5
Identify appropriate ways to handle customer/client complaints
 
Indicator 15.a.6
Explain the relationship between customer service and store security
 
Indicator 15.a.7
Define risk management
 
Indicator 15.a.8
Identify types of risk
 
Indicator 15.a.9
Describe ways that businesses handle risks
 
CTE.FSN2
Standard 16
  TRACE THE STOCK-HANDLING PROCESS
 

Benchmark 16.a
Trace the Stock-Handling Process: Receiving to Inventory Management
 
Indicator 16.a.1
Define the process of physical distribution
 
Indicator 16.a.2
Describe methods of inventory control
 
Indicator 16.a.3
Identify storage considerations for apparel
 
Indicator 16.a.4
Explain the steps in the stock-handling process
 
Indicator 16.a.5
Define inventory management
 
Indicator 16.a.6
Explain the inventory aging process
 
Indicator 16.a.7
Identify various types of unit inventory control systems
 
Indicator 16.a.8
Explain the impact of technology on inventory management
 
CTE.FSN2
Standard 17
  UNDERSTAND HUMAN RESOURCES MANAGEMENT
 

Benchmark 17.a
Explain the Basic Styles of Management & Discuss Effective Techniques
 
Indicator 17.a.1
Describe different management styles
 
Indicator 17.a.2
Explain time management principles
 
Indicator 17.a.3
Use trade journals as resources for professional development
 
Indicator 17.a.4
Suggest examples to develop a positive working environment
 
Indicator 17.a.5
Describe the importance of and procedures for orienting new employees
 
Indicator 17.a.6
Explain wage and benefit programs
 
Indicator 17.a.7
Outline factors to consider when preparing a staff work schedule
 
Indicator 17.a.8
Explain monetary/non-monetary ways to build employee morale
 
Indicator 17.a.9
Describe appropriate ways to handle employee complaints and grievances
 
Indicator 17.a.10
Identify factors to consider when evaluating employees
 
Indicator 17.a.11
Explain proper procedures regarding remedial action and termination
 
Indicator 17.a.12
Write business documents (letters,memos,etc.)
 
Indicator 17.a.13
Explore the uses of electronic communication
 
Indicator 17.a.14
Identify and use technology as a Human Resources tool
 
Indicator 17.a.15
Describe the role of management in business success
 
Indicator 17.a.16
Examine health, safety, environment issues in relation to workers
 
Indicator 17.a.17
Examine labor issues in terms of worker rights
 
CTE.FSN2
Standard 18
  REVIEW LABOR ISSUES IN THE APPAREL INDUSTRY
 

Benchmark 18.a
Review Past and Current Concerns with Regard to Labor Related Issues
 
Indicator 18.a.1
Explain specialization/division of labor within the apparel industry
 
Indicator 18.a.2
Identify employer/employee concerns in apparel manufacturing
 
Indicator 18.a.3
Define productivity
 
Indicator 18.a.4
Describe organized labor in the fashion industry (past and present)
 
Indicator 18.a.5
Describe how the industry is working to improve its image
 
Indicator 18.a.6
Describe skills that cover production techniques & alternative methods
 
CTE.FSN2
Standard 19
  EXPLAIN THE ROLE OF ENTREPRENEURSHIP WITHIN THE FASHION INDUSTRY
 

Benchmark 19.a
Explain the Risks, Rewards, etc. of Entrepreneurship
 
Indicator 19.a.1
Define entrepreneurship
 
Indicator 19.a.2
Describe the economic importance of entrepreneurship
 
Indicator 19.a.3
Explain advantages and disadvantages of entrepreneurship
 
Indicator 19.a.4
Identify personal characteristics & skills of successful entrepreneurs
 
Indicator 19.a.5
Outline types of entrepreneurial opportunities within the industry
 
Indicator 19.a.6
Evaluate sources of capital for business start-up and operations
 
CTE.FSN2
Standard 20
  UNDERSTAND BUSINESS ANALYSIS AND FINANCIAL PLANNING
 

Benchmark 20.a
Explain Each Section of a Business Plan and Prepare Documentation
 
Indicator 20.a.1
Explain the importance and purpose of a business plan
 
Indicator 20.a.2
Identify components of a business plan
 
Indicator 20.a.3
Describe the importance of developing a business philosophy
 
Indicator 20.a.4
Explain the process of analyzing trading area, market segment, etc.
 
Indicator 20.a.5
Identify considerations in developing plans for a proposed business
 
Indicator 20.a.6
Describe elements found in the financial section of a business plan
 
Indicator 20.a.7
Identify sources of capital for business startup and operations
 
Indicator 20.a.8
Define terms from financial documents
 
Indicator 20.a.9
Identify and explain financial statements
 
Indicator 20.a.10
Explain the importance of financing and credit
 
CTE.FSN2
Standard 21
  COMPLETE THE FINAL EXAM OR PROJECT
 

Benchmark 21.a
Demonstrate an Understanding of Advanced Concepts in Fashion
 
Indicator 21.a.1
Complete a final exam
 
Indicator 21.a.2
Complete a project


Essential - Standard, benchmark, or indicator from the VDOE Standards of Learning document. In the absence of VDOE standards for a given course, content subject to testing such as AP and IB can be labeled Essential.
Expected - Standard, benchmark, or indicator added by the FCPS Program of Studies to provide a context, a bridge, or an enhancement to the Essential SBIs.
Extended - Standard, benchmark, or indicator added by the FCPS Program of Studies generally used to differentiate instruction for advanced learners (Honors/GT)