FCPS Program of Studies

Career and Technical Ed Curriculum

Fashion 2

This curriculum provides an in-depth study of merchandising techniques, fashion trends, fashion promotion, and management skills. Students may supplement the classroom instruction through an internship experience or they may enroll in the course without the additional commitment required through on-the-job training. While enrolled in the course, the student is an active member of DECA. DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. (Students interested in this course should also see Fashion Design 1 under Family and Consumer Sciences.) The cooperative education (Marketing Cooperative Internship) method is available for this course.

Last Updated: 08/04/11 10:00 AM

CTE.FSN2

Standard 1

UNDERSTAND HOW TO SUCCEED IN THE ADVANCED FASHION MARKETING COURSE

Benchmark 1.a

Understand How to Succeed in the Advanced Fashion Marketing Course

	Indicator 1.a.1
	Explain classroom policies and procedures

	Indicator 1.a.2
	Describe the internship experience

	Indicator 1.a.3
	Identify the purposes and goals of the student organization (DECA)

CTE.FSN2

Standard 2

DEVELOP WORKPLACE READINESS SKILLS: EMPLOYABILITY SKILLS

Benchmark 2.a

Understand Personal Qualities Needed to be Successful in the Workplace

	Indicator 2.a.1
	Demonstrate positive work ethic

	Indicator 2.a.2
	Demonstrate integrity

	Indicator 2.a.3
	Demonstrate teamwork skills

	Indicator 2.a.4
	Demonstrate diversity awareness

	Indicator 2.a.5
	Demonstrate conflict-resolution skills

	Indicator 2.a.6
	Demonstrate critical-thinking and problem-solving skills

	Indicator 2.a.7
	Demonstrate customer-service skills

	Indicator 2.a.8
	Update a traditional or electronic resume

	Indicator 2.a.9
	Explore postsecondary training and educational opportunities

	Indicator 2.a.10
	Describe the role of organizations in career development

	Indicator 2.a.11
	Demonstrate networking skills for professional development

	Indicator 2.a.12
	Demonstrate an understanding of Internet use and security issues

	Indicator 2.a.13
	Deliver a professional oral presentation

CTE.FSN2

Standard 3

UNDERSTAND ADVANCED MARKETING CONCEPTS IN THE FASHION INDUSTRY

Benchmark 3.a

Understand Advanced Marketing Concepts in the Fashion Industry

	Indicator 3.a.1
	Describe the relationship of business activities

	Indicator 3.a.2
	List the basic forms of business organizations

	Indicator 3.a.3
	Define management and identify the functions of management

	Indicator 3.a.4
	Define production and identify the factors of production

	Indicator 3.a.5
	Explain the nature of business activities

CTE.FSN2

Standard 4

EXPLORE CURRENT AND DEVELOPING TRENDS AFFECTING THE FASHION INDUSTRY

Benchmark 4.a

Explore Current and Developing Trends Affecting the Fashion Industry

	Indicator 4.a.1
	Explain the changing consumer market

	Indicator 4.a.2
	Define niche marketing

	Indicator 4.a.3
	Identify trends in non-store retailing

	Indicator 4.a.4
	Discuss technology related trends in fashion marketing

	Indicator 4.a.5
	Explain the current fall trends in the fashion industry

CTE.FSN2

Standard 5

EXPLORE VARIOUS NON-TEXTILE MERCHANDISE CATEGORIES OF APPAREL

Benchmark 5.a

Explore Various Non-Textile Merchandise Categories of Apparel

	Indicator 5.a.1
	Research the history and development of a non-textile industry

	Indicator 5.a.2
	Explain the uses of a non-textile in the apparel/accessories industry

	Indicator 5.a.3
	Describe design & production methods unique to non-textile products

	Indicator 5.a.4
	Identify trends in a non-textile industry

	Indicator 5.a.5
	Explain any special characteristics or considerations of a non-textile

CTE.FSN2

Standard 6

UNDERSTAND ADVANCED ECONOMIC CONCEPTS IN THE FASHION INDUSTRY

Benchmark 6.a

Develop an Understanding of Advanced Economic Concepts

	Indicator 6.a.1
	Describe the relationship of government and business

	Indicator 6.a.2
	Identify federal legislation that affect the fashion industry

	Indicator 6.a.3
	Define economic indicators (measurements)

	Indicator 6.a.4
	Outline the phases of the business cycle

	Indicator 6.a.5
	Explain the impact of business cycle phases on fashion marketing

	Indicator 6.a.6
	Examine the impact of global outsourcing and off shore sourcing

	Indicator 6.a.7
	Analyze the factors that influence productivity

	Indicator 6.a.8
	Differentiate between domestic and international production

CTE.FSN2

Standard 7

CONDUCT FASHION RESEARCH AND ANALYZE DATA

Benchmark 7.a

Create, Collect, and Analyze Data in Order to Forecast Fashion Trends

	Indicator 7.a.1
	Explain the use and importance of marketing research

	Indicator 7.a.2
	Describe the steps of the marketing research process

	Indicator 7.a.3
	Identify methods of obtaining primary data

	Indicator 7.a.4
	Define fashion forecasting and explain its importance

	Indicator 7.a.5
	Identify sources used to forecast fashion

	Indicator 7.a.6
	Interpret/predict market demand for fashion items

CTE.FSN2

Standard 8

UNDERSTAND THE BUSINESS OF APPAREL PRODUCTION

Benchmark 8.a

Understand the Stages of Product Development and Key Concepts

	Indicator 8.a.1
	Outline the stages of product development, from design to distribution

	Indicator 8.a.2
	Define CAD, CAM, and CIM and explain their uses

	Indicator 8.a.3
	Explain the process of costing the product

	Indicator 8.a.4
	Explain the Quick Response system

	Indicator 8.a.5
	Describe the importance of quality control in apparel manufacturing

	Indicator 8.a.6
	Describe the importance of offshore production to the apparel industry

	Indicator 8.a.7
	Define and explain the uses of licensing

	Indicator 8.a.8
	Identify advanced technologies used in the apparel production industry

CTE.FSN2

Standard 9

EXPLORE THE IMPACT OF IMPORTS, EXPORTS, AND THE GLOBAL MARKET

Benchmark 9.a

Understand the Impact of the Global Market on the Industry

	Indicator 9.a.1
	Differentiate between imports and exports

	Indicator 9.a.2
	Define terms related to international marketing, global sourcing, etc.

	Indicator 9.a.3
	Explain the advantages and disadvantages of international trade

	Indicator 9.a.4
	Cite US, world trade trends & policy and their effects on the industry

	Indicator 9.a.5
	Identify communication techniques used in international business

	Indicator 9.a.6
	Describe factors to consider when conducting business abroad

CTE.FSN2

Standard 10

ANALYZE RETAIL POSITIONING STRATEGIES AS THEY RELATE TO THE "5 P'S"

Benchmark 10.a

Analyze Retail Positioning Strategies as They Relate to the "5 P's"

	Indicator 10.a.1
	Define the term retail positioning

	Indicator 10.a.2
	Identify factors used in targeting a specific market

	Indicator 10.a.3
	Describe how stores differentiate themselves from competitors

	Indicator 10.a.4
	Summarize merchandise and service product strategies

	Indicator 10.a.5
	Explain product assortment in terms of breadth and depth

	Indicator 10.a.6
	Interpret various pricing strategies

	Indicator 10.a.7
	Explain place strategies of site location and facility design

	Indicator 10.a.8
	Summarize promotion strategies

	Indicator 10.a.9
	Identify changing trends in retail positioning

	Indicator 10.a.10
	Explain the relationship of retail positioning to buying and pricing

	Indicator 10.a.11
	Use buying motives as a basis for sales presentation

	Indicator 10.a.12
	Explain key factors in building a clientele

	Indicator 10.a.13
	Describe customer relationship building techniques

	Indicator 10.a.14
	Explain the concept of sales quota

CTE.FSN2

Standard 11

DEMONSTRATE THE ROLE OF MANAGEMENT IN PROMOTIONAL ACTIVITIES & EVENTS

Benchmark 11.a

Demonstrate the Role of Management in Promotional Activities & Events

	Indicator 11.a.1
	Describe a promotional plan/promotional program

	Indicator 11.a.2
	Explain the promotional budget process

	Indicator 11.a.3
	Describe factors to consider when selecting merchandise for promotion

	Indicator 11.a.4
	Explain the importance of coordinating promotional activities

	Indicator 11.a.5
	Summarize reasons & techniques for coordinating promotional/selling

	Indicator 11.a.6
	Explain the importance of planning display/themes with management

	Indicator 11.a.7
	Explain key elements of a retail promotion event

	Indicator 11.a.8
	Identify the different aspects of planning for a show or event

	Indicator 11.a.9
	Explain the importance and purpose of a marketing plan

	Indicator 11.a.10
	Identify the components of a marketing plan

	Indicator 11.a.11
	Develop a marketing plan

CTE.FSN2

Standard 12

COMPLETE THE SEMESTER EXAM OR PARTICIPATE IN A DECA COMPETITION

Benchmark 12.a

Demonstrate an Understanding of Advanced Fashion Concepts

	Indicator 12.a.1
	Complete the semester exam

	Indicator 12.a.2
	Participate in a DECA competitive event

CTE.FSN2

Standard 13

EXPLAIN HOW BUSINESSES PLAN WHAT TO SELL & OUTLINE THE BUYING PROCESS

Benchmark 13.a

Explain how Businesses Plan what to Sell & Outline the Buying Process

	Indicator 13.a.1
	Explain assortment planning and product mix

	Indicator 13.a.2
	Compare buying/purchasing policies in various organizations

	Indicator 13.a.3
	Describe the buying process

	Indicator 13.a.4
	Differentiate merchandise/buying/assortment plans from each other

	Indicator 13.a.5
	Define open-to-buy

	Indicator 13.a.6
	Calculate merchandise-related discounts

	Indicator 13.a.7
	Calculate gross margin, markup, and markdown

	Indicator 13.a.8
	Calculate break-even point

	Indicator 13.a.9
	Identify the impact of laws, regulations & ethical issues on pricing

	Indicator 13.a.10
	Explain the use of technology in the buying process

CTE.FSN2

Standard 14

DESCRIBE MERCHANDISE BUYING ACTIVITIES

Benchmark 14.a

Describe the Fashion Buyer's Role and Responsibilities

	Indicator 14.a.1
	Describe the process of planning a buying trip

	Indicator 14.a.2
	Identify the target market

	Indicator 14.a.3
	Explain buyer-vendor relationships

	Indicator 14.a.4
	Identify factors in selecting merchandise sources/vendors

	Indicator 14.a.5
	Examine the role of technology in the buying process

	Indicator 14.a.6
	Compare and contrast brand name versus private label merchandise

	Indicator 14.a.7
	Define "off-shore sourcing"

	Indicator 14.a.8
	Describe the process of product selection

	Indicator 14.a.9
	Outline the process of placing orders, including "terms of sale"

	Indicator 14.a.10
	Describe merchandise ordering and delivery procedures

CTE.FSN2

Standard 15

UNDERSTAND THE IMPORTANCE OF CUSTOMER SERVICE AND RISK MANAGEMENT

Benchmark 15.a

Understand the Importance of Customer Service and Risk Management

	Indicator 15.a.1
	Summarize customer service

	Indicator 15.a.2
	Explain and/or demonstrate advanced levels of selling services

	Indicator 15.a.3
	Explain management's role in customer relations

	Indicator 15.a.4
	Describe techniques to use to interpret business policies to customers

	Indicator 15.a.5
	Identify appropriate ways to handle customer/client complaints

	Indicator 15.a.6
	Explain the relationship between customer service and store security

	Indicator 15.a.7
	Define risk management

	Indicator 15.a.8
	Identify types of risk

	Indicator 15.a.9
	Describe ways that businesses handle risks

CTE.FSN2

Standard 16

TRACE THE STOCK-HANDLING PROCESS

Benchmark 16.a

Trace the Stock-Handling Process: Receiving to Inventory Management

	Indicator 16.a.1
	Define the process of physical distribution

	Indicator 16.a.2
	Describe methods of inventory control

	Indicator 16.a.3
	Identify storage considerations for apparel

	Indicator 16.a.4
	Explain the steps in the stock-handling process

	Indicator 16.a.5
	Define inventory management

	Indicator 16.a.6
	Explain the inventory aging process

	Indicator 16.a.7
	Identify various types of unit inventory control systems

	Indicator 16.a.8
	Explain the impact of technology on inventory management

CTE.FSN2

Standard 17

UNDERSTAND HUMAN RESOURCES MANAGEMENT

Benchmark 17.a

Explain the Basic Styles of Management & Discuss Effective Techniques

	Indicator 17.a.1
	Describe different management styles

	Indicator 17.a.2
	Explain time management principles

	Indicator 17.a.3
	Use trade journals as resources for professional development

	Indicator 17.a.4
	Suggest examples to develop a positive working environment

	Indicator 17.a.5
	Describe the importance of and procedures for orienting new employees

	Indicator 17.a.6
	Explain wage and benefit programs

	Indicator 17.a.7
	Outline factors to consider when preparing a staff work schedule

	Indicator 17.a.8
	Explain monetary/non-monetary ways to build employee morale

	Indicator 17.a.9
	Describe appropriate ways to handle employee complaints and grievances

	Indicator 17.a.10
	Identify factors to consider when evaluating employees

	Indicator 17.a.11
	Explain proper procedures regarding remedial action and termination

	Indicator 17.a.12
	Write business documents (letters,memos,etc.)

	Indicator 17.a.13
	Explore the uses of electronic communication

	Indicator 17.a.14
	Identify and use technology as a Human Resources tool

	Indicator 17.a.15
	Describe the role of management in business success

	Indicator 17.a.16
	Examine health, safety, environment issues in relation to workers

	Indicator 17.a.17
	Examine labor issues in terms of worker rights

CTE.FSN2

Standard 18

REVIEW LABOR ISSUES IN THE APPAREL INDUSTRY

Benchmark 18.a

Review Past and Current Concerns with Regard to Labor Related Issues

	Indicator 18.a.1
	Explain specialization/division of labor within the apparel industry

	Indicator 18.a.2
	Identify employer/employee concerns in apparel manufacturing

	Indicator 18.a.3
	Define productivity

	Indicator 18.a.4
	Describe organized labor in the fashion industry (past and present)

	Indicator 18.a.5
	Describe how the industry is working to improve its image

	Indicator 18.a.6
	Describe skills that cover production techniques & alternative methods

CTE.FSN2

Standard 19

EXPLAIN THE ROLE OF ENTREPRENEURSHIP WITHIN THE FASHION INDUSTRY

Benchmark 19.a

Explain the Risks, Rewards, etc. of Entrepreneurship

	Indicator 19.a.1
	Define entrepreneurship

	Indicator 19.a.2
	Describe the economic importance of entrepreneurship

	Indicator 19.a.3
	Explain advantages and disadvantages of entrepreneurship

	Indicator 19.a.4
	Identify personal characteristics & skills of successful entrepreneurs

	Indicator 19.a.5
	Outline types of entrepreneurial opportunities within the industry

	Indicator 19.a.6
	Evaluate sources of capital for business start-up and operations

CTE.FSN2

Standard 20

UNDERSTAND BUSINESS ANALYSIS AND FINANCIAL PLANNING

Benchmark 20.a

Explain Each Section of a Business Plan and Prepare Documentation

	Indicator 20.a.1
	Explain the importance and purpose of a business plan

	Indicator 20.a.2
	Identify components of a business plan

	Indicator 20.a.3
	Describe the importance of developing a business philosophy

	Indicator 20.a.4
	Explain the process of analyzing trading area, market segment, etc.

	Indicator 20.a.5
	Identify considerations in developing plans for a proposed business

	Indicator 20.a.6
	Describe elements found in the financial section of a business plan

	Indicator 20.a.7
	Identify sources of capital for business startup and operations

	Indicator 20.a.8
	Define terms from financial documents

	Indicator 20.a.9
	Identify and explain financial statements

	Indicator 20.a.10
	Explain the importance of financing and credit

CTE.FSN2

Standard 21

COMPLETE THE FINAL EXAM OR PROJECT

Benchmark 21.a

Demonstrate an Understanding of Advanced Concepts in Fashion

	Indicator 21.a.1
	Complete a final exam

	Indicator 21.a.2
	Complete a project

Essential - Standard, benchmark, or indicator from the VDOE Standards of Learning document. In the absence of VDOE standards for a given course, content subject to testing such as AP and IB can be labeled Essential.
Expected - Standard, benchmark, or indicator added by the FCPS Program of Studies to provide a context, a bridge, or an enhancement to the Essential SBIs.
Extended - Standard, benchmark, or indicator added by the FCPS Program of Studies generally used to differentiate instruction for advanced learners (Honors/GT)