Career and Technical Ed Curriculum
  Fashion
 

This is a specialized option that enables students to investigate and prepare for careers in fashion marketing and design.  The objective is to provide students with preparation in the technology of fashion merchandising that will lead to immediate employment and/or become the basis for continuing education.  Students may supplement the classroom instruction through an internship experience, or they may enroll in the course without the additional commitment required through on-the-job training.  A trip to the New York garment district may be included.   While enrolled in the course, the student is an active member of DECA, an association of marketing students.  (Students interested in this course should also see Fashion Design 1 under Family and Consumer Sciences.)  Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).

Last Updated: 05/27/11 01:44 PM
 
 
CTE.FSN
Standard 1
  FASHION MARKETING
 

Benchmark 1.a
Understand How to Succeed in the Fashion Marketing Course
 
Indicator 1.a.1
Explain classroom policies and procedures
 
Indicator 1.a.2
Describe the internship experience
 
Indicator 1.a.3
Identify Internet safety issues comply with acceptable use standards
 

Benchmark 1.b
Develop Workplace Readiness Skills: Personal Qualities & People Skills
 
Indicator 1.b.1
Demonstrate teamwork skills
 
CTE.FSN
Standard 2
  PARTICIPATE IN A STUDENT ORGANIZATION
 

Benchmark 2.a
Learn About Opportunities of DECA and Competition
 
Indicator 2.a.1
Identify the purposes and goals of the student organization
 
Indicator 2.a.2
Explain the benefits & responsibilities of organization membership
 
Indicator 2.a.3
Demonstrate leadership skills
 
CTE.FSN
Standard 3
  COMMUNICATE EFFECTIVELY BY SPEAKING, LISTENING, WRITING, AND READING
 

Benchmark 3.a
Communicate Effectively by Speaking, Listening, Writing, and Reading
 
Indicator 3.a.1
Define communications
 
Indicator 3.a.2
Identify methods used in businesses to communicate
 
Indicator 3.a.3
Demonstrate online etiquette
 
Indicator 3.a.4
Explain the importance of communication with customers & associates
 
Indicator 3.a.5
Explain the role of constructive criticism in the workplace
 

Benchmark 3.b
Workplace Readiness Skills: Personal Qualities & People Skills, etc.
 
Indicator 3.b.1
Demonstrate conflict-resolution skills
 
Indicator 3.b.2
Demonstrate effective speaking and listening skills
 
Indicator 3.b.3
Demonstrate effective reading and writing skills
 
Indicator 3.b.4
Demonstrate telecommunications skills
 
CTE.FSN
Standard 4
  EXPLORE THE NATURE OF FASHION
 

Benchmark 4.a
Develop an Understanding of How Fashion Affects One’s Life
 
Indicator 4.a.1
Understand the relationship between clothing and fashion
 
Indicator 4.a.2
Analyze economic, political, and other influences of fashion
 
Indicator 4.a.3
Discuss fashion terminology
 
Indicator 4.a.4
Introduce the components of fashion
 

Benchmark 4.b
Develop Workplace Readiness Skills: Personal Qualities & People Skills
 
Indicator 4.b.1
Demonstrate self-representation skills
 
CTE.FSN
Standard 5
  EXPLORE TRENDS IN THE FASHION INDUSTRY
 

Benchmark 5.a
Understand the Factors That Cause Fashions to Change
 
Indicator 5.a.1
Describe the stage, lengths, and uses of fashion cycles
 
Indicator 5.a.2
Compare factors that speedup or slowdown the fashion movement
 
Indicator 5.a.3
Explain the impact of knock-offs and counterfeiters
 
Indicator 5.a.4
Differentiate between fashion trends and fads
 
Indicator 5.a.5
Identify fashion trends
 

Benchmark 5.b
Develop Workplace Readiness Skills: Personal Qualities & People Skills
 
Indicator 5.b.1
Demonstrate diversity awareness
 
CTE.FSN
Standard 6
  UNDERSTAND ECONOMICS IN THE FASHION INDUSTRY
 

Benchmark 6.a
Develop a Basic Understanding of Economics in Fashion
 
Indicator 6.a.1
Define economics
 
Indicator 6.a.2
Explain the concept of economic resources
 
Indicator 6.a.3
Compare the types of economic systems
 
Indicator 6.a.4
Describe the role of profit and competition in the Free Market System
 
Indicator 6.a.5
Describe the relationship between supply and demand
 
Indicator 6.a.6
Calculate gross profit and net profit
 

Benchmark 6.b
Develop Workplace Readiness Skills: Professional Knowledge & Skills
 
Indicator 6.b.1
Demonstrate time, task and resource-management skills
 
CTE.FSN
Standard 7
  UNDERSTAND MARKETING CONCEPTS IN THE FASHION INDUSTRY
 

Benchmark 7.a
Understand the Role of Marketing in the Fashion Field
 
Indicator 7.a.1
Define marketing and its importance in the fashion industry
 
Indicator 7.a.2
Explain utility
 
Indicator 7.a.3
Identify and explain the marketing mix
 
Indicator 7.a.4
Explain the marketing functions and related activities
 
Indicator 7.a.5
Explain the concept of market and market segmentation
 
Indicator 7.a.6
Define and discuss the marketing concept
 
Indicator 7.a.7
Explain the concept of merchandising
 
Indicator 7.a.8
Explain the concept of branding
 
CTE.FSN
Standard 8
  DEMONSTRATE SELLING
 

Benchmark 8.a
Demonstrate the Selling Process Using Fashion Related Merchandise
 
Indicator 8.a.1
Explain the importance of product knowledge
 
Indicator 8.a.2
Identify buying motive
 
Indicator 8.a.3
Identify sources of product information
 
Indicator 8.a.4
List and demonstrate the steps of a sale
 
Indicator 8.a.5
Explain the concept of customer loyalty programs
 

Benchmark 8.b
Develop Workplace Readiness Skills: Professional Knowledge & Skills
 
Indicator 8.b.1
Demonstrate customer-service skills
 
CTE.FSN
Standard 9
  UNDERSTAND THE IMPORTANCE OF CONTROLLING INVENTORY
 

Benchmark 9.a
Understand the Effects of Shoplifting to Retailers
 
Indicator 9.a.1
Identify methods of shoplifting prevention
 
Indicator 9.a.2
Understand company policy and the Virginia Shoplifting law
 
Indicator 9.a.3
Describe the importance of inventory control
 
Indicator 9.a.4
Examine the impact of shortage and shrinkage on profit
 

Benchmark 9.b
Develop Workplace Readiness Skills: Personal Qualities & People Skills
 
Indicator 9.b.1
Demonstrate integrity
 
CTE.FSN
Standard 10
  SEMESTER EXAM/DECA WEEK
 

Benchmark 10.a
Demonstrate an Understanding of Fashion
 
Indicator 10.a.1
Complete a semester exam or participate in a DECA competition
 
CTE.FSN
Standard 11
  UNDERSTAND THE IMPORTANCE OF FASHION DESIGNERS AND MARKET CENTERS
 

Benchmark 11.a
Understand the Importance of Fashion Markets and Designers
 
Indicator 11.a.1
Explain the role of fashion designers
 
Indicator 11.a.2
Describe how designers capitalize on their name recognition
 
Indicator 11.a.3
Identify and distinguish the different world fashion centers
 
Indicator 11.a.4
Identify the channels of distribution used in the fashion industry
 
Indicator 11.a.5
Discuss key American designers
 
CTE.FSN
Standard 12
  ANALYZE THE COLOR AND DESIGN ELEMENTS IN FASHION
 

Benchmark 12.a
Understand the Use of Color and Design Elements
 
Indicator 12.a.1
Describe the elements and principles of design
 
Indicator 12.a.2
Analyze the impact and relationship of color and fashion
 
Indicator 12.a.3
Identify the purpose and use of the color wheel
 
Indicator 12.a.4
Define, analyze and demonstrate various color schemes
 
Indicator 12.a.5
Identify basic silhouettes and garment styles
 
CTE.FSN
Standard 13
  EXPLORE TEXTILES
 

Benchmark 13.a
Understand Characteristics of Different Types of Textiles
 
Indicator 13.a.1
Identify and distinguish the characteristics of natural fibers
 
Indicator 13.a.2
Identify and distinguish the characteristics of manufactured fibers
 
Indicator 13.a.3
Describe the relationship between fabric characteristics & product use
 
Indicator 13.a.4
List additional industries that use textile products
 
CTE.FSN
Standard 14
  DEVELOP CUSTOMER SERVICE SKILLS
 

Benchmark 14.a
Develop Customer Service Skills Essential to the Fashion Industry
 
Indicator 14.a.1
Explain the importance of customer service
 
Indicator 14.a.2
Compare various types of customer service
 
Indicator 14.a.3
Respond to inquiries and suggestions from customers, co-workers, etc.
 
Indicator 14.a.4
Translate technical language into commonly understood language
 
Indicator 14.a.5
Interpret customer policy for a customer
 
Indicator 14.a.6
Communicate a customer-service suggestion to a supervisor
 
Indicator 14.a.7
Describe procedures for handling a customer’s complaint
 
Indicator 14.a.8
Handle a difficult customer
 
Indicator 14.a.9
Demonstrate customer-service techniques
 
Indicator 14.a.10
Describe methods used to encourage customer retention
 

Benchmark 14.b
Develop Workplace Readiness Skills: Professional Knowledge & Skills
 
Indicator 14.b.1
Demonstrate critical-thinking and problem-solving skills
 
CTE.FSN
Standard 15
  IDENTIFY THE NECESSITY OF A PROMOTIONAL MIX
 

Benchmark 15.a
Demonstrate an Understanding of How Fashion Apparel is Promoted
 
Indicator 15.a.1
Explain the role of promotion and list the types of promotion
 
Indicator 15.a.2
Describe the promotional mix concept
 
Indicator 15.a.3
Define advertising
 
Indicator 15.a.4
Compare and contrast various types of advertising media
 
Indicator 15.a.5
Explain the parts of a print ad
 
Indicator 15.a.6
Describe the role of publicity and public relations
 
Indicator 15.a.7
Explain the importance of visual merchandising
 
Indicator 15.a.8
Identify elements that influence merchandise presentations
 
Indicator 15.a.9
Describe the components of in-store displays
 
Indicator 15.a.10
Explain the use of planograms
 
Indicator 15.a.11
Design a seasonal special event display
 
Indicator 15.a.12
Discuss fashion special events
 

Benchmark 15.b
Develop Workplace Readiness Skills: Professional Knowledge & Skills
 
Indicator 15.b.1
Demonstrate creativity and resourcefulness
 
CTE.FSN
Standard 16
  UNDERSTAND FASHION RETAILING
 

Benchmark 16.a
Understand the Role of Retailing in the Fashion Industry
 
Indicator 16.a.1
Compare types of fashion retailers and their target markets
 
Indicator 16.a.2
Identify classifications of fashion merchandising
 
Indicator 16.a.3
Identify nationally known fashion retailers
 
Indicator 16.a.4
Identify major local fashion retailers
 
Indicator 16.a.5
Examine the impacts of credit card acceptance on fashion business
 

Benchmark 16.b
Develop Workplace Readiness Skills: Professional Knowledge & Skills
 
Indicator 16.b.1
Demonstrate healthy behaviors and safety skills
 
CTE.FSN
Standard 17
  UNDERSTAND PRICING MERCHANDISE
 

Benchmark 17.a
Explore Various Elements That Affect Pricing
 
Indicator 17.a.1
Describe the major factors affecting selling price
 
Indicator 17.a.2
Describe the psychological effects of pricing
 
Indicator 17.a.3
Differentiate between cost and retail
 
Indicator 17.a.4
Calculate Selling Price
 

Benchmark 17.b
Develop Workplace Readiness Skills: Professional Knowledge & Skills
 
Indicator 17.b.1
Demonstrate job-specific mathematics skills
 
CTE.FSN
Standard 18
  EXPLORE TECHNOLOGY IN THE FASHION INDUSTRY
 

Benchmark 18.a
Explore the Impact That Technology Has Within the Fashion Industry
 
Indicator 18.a.1
Describe the impact of technology on the fashion industry
 
Indicator 18.a.2
Analyze Internet applications & web-sites related to fashion marketing
 

Benchmark 18.b
Develop Workplace Readiness Skills: Technology Knowledge & Skills
 
Indicator 18.b.1
Demonstrate proficiency with technologies common to an occupation
 
Indicator 18.b.2
Demonstrate information technology skills
 
Indicator 18.b.3
Demonstrate an understanding of Internet use and security issues
 
CTE.FSN
Standard 19
  TRACE THE HISTORY OF FASHION
 

Benchmark 19.a
Understand How History Has Impacted the Fashion Industry
 
Indicator 19.a.1
Describe the theories of the origin of fashion
 
Indicator 19.a.2
Research the influence of historical events on American Fashion
 
Indicator 19.a.3
Research and analyze the influences of economics, demographics, etc.
 
CTE.FSN
Standard 20
  EXPLORE CAREERS IN FASHION
 

Benchmark 20.a
Examine Career Opportunities in the Fashion Industry
 
Indicator 20.a.1
Identify career opportunities in the fashion industry/home/textiles
 
Indicator 20.a.2
Describe entry level positions in fashion
 
Indicator 20.a.3
Identify possible advancement patterns in the fashion field
 
Indicator 20.a.4
Research and develop a career project
 
Indicator 20.a.5
Identify an acceptable fashion image for work
 

Benchmark 20.b
Develop Workplace Readiness Skills: Professional Knowledge & Skills
 
Indicator 20.b.1
Demonstrate life-long learning skills
 
Indicator 20.b.2
Demonstrate job acquisition and advancement skills
 
CTE.FSN
Standard 21
  DEVELOP EMPLOYABILITY SKILLS
 

Benchmark 21.a
Develop Skills Needed for Entry-Level Fashion Positions
 
Indicator 21.a.1
Identify interpersonal skills needed for success in the workplace
 
Indicator 21.a.2
Complete a job application
 
Indicator 21.a.3
Develop a resume
 
Indicator 21.a.4
Identify sources for finding job openings
 
Indicator 21.a.5
Write a cover letter
 
Indicator 21.a.6
Describe the interview process
 

Benchmark 21.b
Workplace Readiness Skills: Personal Qualities, People Skills, etc.
 
Indicator 21.b.1
Demonstrate positive work ethic
 
Indicator 21.b.2
Demonstrate an understanding of workplace organizations, systems, etc.


Essential - Standard, benchmark, or indicator from the VDOE Standards of Learning document. In the absence of VDOE standards for a given course, content subject to testing such as AP and IB can be labeled Essential.
Expected - Standard, benchmark, or indicator added by the FCPS Program of Studies to provide a context, a bridge, or an enhancement to the Essential SBIs.
Extended - Standard, benchmark, or indicator added by the FCPS Program of Studies generally used to differentiate instruction for advanced learners (Honors/GT)