FCPS Program of Studies

Career and Technical Ed Curriculum

Fashion

This is a specialized option that enables students to investigate and prepare for careers in fashion marketing and design. The objective is to provide students with preparation in the technology of fashion merchandising that will lead to immediate employment and/or become the basis for continuing education. Students may supplement the classroom instruction through an internship experience, or they may enroll in the course without the additional commitment required through on-the-job training. A trip to the New York garment district may be included. While enrolled in the course, the student is an active member of DECA, an association of marketing students. (Students interested in this course should also see Fashion Design 1 under Family and Consumer Sciences.) Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).

Last Updated: 05/27/11 01:44 PM

CTE.FSN

Standard 1

FASHION MARKETING

Benchmark 1.a

Understand How to Succeed in the Fashion Marketing Course

	Indicator 1.a.1
	Explain classroom policies and procedures

	Indicator 1.a.2
	Describe the internship experience

	Indicator 1.a.3
	Identify Internet safety issues comply with acceptable use standards

Benchmark 1.b

Develop Workplace Readiness Skills: Personal Qualities & People Skills

	Indicator 1.b.1
	Demonstrate teamwork skills

CTE.FSN

Standard 2

PARTICIPATE IN A STUDENT ORGANIZATION

Benchmark 2.a

Learn About Opportunities of DECA and Competition

	Indicator 2.a.1
	Identify the purposes and goals of the student organization

	Indicator 2.a.2
	Explain the benefits & responsibilities of organization membership

	Indicator 2.a.3
	Demonstrate leadership skills

CTE.FSN

Standard 3

COMMUNICATE EFFECTIVELY BY SPEAKING, LISTENING, WRITING, AND READING

Benchmark 3.a

Communicate Effectively by Speaking, Listening, Writing, and Reading

	Indicator 3.a.1
	Define communications

	Indicator 3.a.2
	Identify methods used in businesses to communicate

	Indicator 3.a.3
	Demonstrate online etiquette

	Indicator 3.a.4
	Explain the importance of communication with customers & associates

	Indicator 3.a.5
	Explain the role of constructive criticism in the workplace

Benchmark 3.b

Workplace Readiness Skills: Personal Qualities & People Skills, etc.

	Indicator 3.b.1
	Demonstrate conflict-resolution skills

	Indicator 3.b.2
	Demonstrate effective speaking and listening skills

	Indicator 3.b.3
	Demonstrate effective reading and writing skills

	Indicator 3.b.4
	Demonstrate telecommunications skills

CTE.FSN

Standard 4

EXPLORE THE NATURE OF FASHION

Benchmark 4.a

Develop an Understanding of How Fashion Affects One’s Life

	Indicator 4.a.1
	Understand the relationship between clothing and fashion

	Indicator 4.a.2
	Analyze economic, political, and other influences of fashion

	Indicator 4.a.3
	Discuss fashion terminology

	Indicator 4.a.4
	Introduce the components of fashion

Benchmark 4.b

Develop Workplace Readiness Skills: Personal Qualities & People Skills

	Indicator 4.b.1
	Demonstrate self-representation skills

CTE.FSN

Standard 5

EXPLORE TRENDS IN THE FASHION INDUSTRY

Benchmark 5.a

Understand the Factors That Cause Fashions to Change

	Indicator 5.a.1
	Describe the stage, lengths, and uses of fashion cycles

	Indicator 5.a.2
	Compare factors that speedup or slowdown the fashion movement

	Indicator 5.a.3
	Explain the impact of knock-offs and counterfeiters

	Indicator 5.a.4
	Differentiate between fashion trends and fads

	Indicator 5.a.5
	Identify fashion trends

Benchmark 5.b

Develop Workplace Readiness Skills: Personal Qualities & People Skills

	Indicator 5.b.1
	Demonstrate diversity awareness

CTE.FSN

Standard 6

UNDERSTAND ECONOMICS IN THE FASHION INDUSTRY

Benchmark 6.a

Develop a Basic Understanding of Economics in Fashion

	Indicator 6.a.1
	Define economics

	Indicator 6.a.2
	Explain the concept of economic resources

	Indicator 6.a.3
	Compare the types of economic systems

	Indicator 6.a.4
	Describe the role of profit and competition in the Free Market System

	Indicator 6.a.5
	Describe the relationship between supply and demand

	Indicator 6.a.6
	Calculate gross profit and net profit

Benchmark 6.b

Develop Workplace Readiness Skills: Professional Knowledge & Skills

	Indicator 6.b.1
	Demonstrate time, task and resource-management skills

CTE.FSN

Standard 7

UNDERSTAND MARKETING CONCEPTS IN THE FASHION INDUSTRY

Benchmark 7.a

Understand the Role of Marketing in the Fashion Field

	Indicator 7.a.1
	Define marketing and its importance in the fashion industry

	Indicator 7.a.2
	Explain utility

	Indicator 7.a.3
	Identify and explain the marketing mix

	Indicator 7.a.4
	Explain the marketing functions and related activities

	Indicator 7.a.5
	Explain the concept of market and market segmentation

	Indicator 7.a.6
	Define and discuss the marketing concept

	Indicator 7.a.7
	Explain the concept of merchandising

	Indicator 7.a.8
	Explain the concept of branding

CTE.FSN

Standard 8

DEMONSTRATE SELLING

Benchmark 8.a

Demonstrate the Selling Process Using Fashion Related Merchandise

	Indicator 8.a.1
	Explain the importance of product knowledge

	Indicator 8.a.2
	Identify buying motive

	Indicator 8.a.3
	Identify sources of product information

	Indicator 8.a.4
	List and demonstrate the steps of a sale

	Indicator 8.a.5
	Explain the concept of customer loyalty programs

Benchmark 8.b

Develop Workplace Readiness Skills: Professional Knowledge & Skills

	Indicator 8.b.1
	Demonstrate customer-service skills

CTE.FSN

Standard 9

UNDERSTAND THE IMPORTANCE OF CONTROLLING INVENTORY

Benchmark 9.a

Understand the Effects of Shoplifting to Retailers

	Indicator 9.a.1
	Identify methods of shoplifting prevention

	Indicator 9.a.2
	Understand company policy and the Virginia Shoplifting law

	Indicator 9.a.3
	Describe the importance of inventory control

	Indicator 9.a.4
	Examine the impact of shortage and shrinkage on profit

Benchmark 9.b

Develop Workplace Readiness Skills: Personal Qualities & People Skills

	Indicator 9.b.1
	Demonstrate integrity

CTE.FSN

Standard 10

SEMESTER EXAM/DECA WEEK

Benchmark 10.a

Demonstrate an Understanding of Fashion

	Indicator 10.a.1
	Complete a semester exam or participate in a DECA competition

CTE.FSN

Standard 11

UNDERSTAND THE IMPORTANCE OF FASHION DESIGNERS AND MARKET CENTERS

Benchmark 11.a

Understand the Importance of Fashion Markets and Designers

	Indicator 11.a.1
	Explain the role of fashion designers

	Indicator 11.a.2
	Describe how designers capitalize on their name recognition

	Indicator 11.a.3
	Identify and distinguish the different world fashion centers

	Indicator 11.a.4
	Identify the channels of distribution used in the fashion industry

	Indicator 11.a.5
	Discuss key American designers

CTE.FSN

Standard 12

ANALYZE THE COLOR AND DESIGN ELEMENTS IN FASHION

Benchmark 12.a

Understand the Use of Color and Design Elements

	Indicator 12.a.1
	Describe the elements and principles of design

	Indicator 12.a.2
	Analyze the impact and relationship of color and fashion

	Indicator 12.a.3
	Identify the purpose and use of the color wheel

	Indicator 12.a.4
	Define, analyze and demonstrate various color schemes

	Indicator 12.a.5
	Identify basic silhouettes and garment styles

CTE.FSN

Standard 13

EXPLORE TEXTILES

Benchmark 13.a

Understand Characteristics of Different Types of Textiles

	Indicator 13.a.1
	Identify and distinguish the characteristics of natural fibers

	Indicator 13.a.2
	Identify and distinguish the characteristics of manufactured fibers

	Indicator 13.a.3
	Describe the relationship between fabric characteristics & product use

	Indicator 13.a.4
	List additional industries that use textile products

CTE.FSN

Standard 14

DEVELOP CUSTOMER SERVICE SKILLS

Benchmark 14.a

Develop Customer Service Skills Essential to the Fashion Industry

	Indicator 14.a.1
	Explain the importance of customer service

	Indicator 14.a.2
	Compare various types of customer service

	Indicator 14.a.3
	Respond to inquiries and suggestions from customers, co-workers, etc.

	Indicator 14.a.4
	Translate technical language into commonly understood language

	Indicator 14.a.5
	Interpret customer policy for a customer

	Indicator 14.a.6
	Communicate a customer-service suggestion to a supervisor

	Indicator 14.a.7
	Describe procedures for handling a customer’s complaint

	Indicator 14.a.8
	Handle a difficult customer

	Indicator 14.a.9
	Demonstrate customer-service techniques

	Indicator 14.a.10
	Describe methods used to encourage customer retention

Benchmark 14.b

Develop Workplace Readiness Skills: Professional Knowledge & Skills

	Indicator 14.b.1
	Demonstrate critical-thinking and problem-solving skills

CTE.FSN

Standard 15

IDENTIFY THE NECESSITY OF A PROMOTIONAL MIX

Benchmark 15.a

Demonstrate an Understanding of How Fashion Apparel is Promoted

	Indicator 15.a.1
	Explain the role of promotion and list the types of promotion

	Indicator 15.a.2
	Describe the promotional mix concept

	Indicator 15.a.3
	Define advertising

	Indicator 15.a.4
	Compare and contrast various types of advertising media

	Indicator 15.a.5
	Explain the parts of a print ad

	Indicator 15.a.6
	Describe the role of publicity and public relations

	Indicator 15.a.7
	Explain the importance of visual merchandising

	Indicator 15.a.8
	Identify elements that influence merchandise presentations

	Indicator 15.a.9
	Describe the components of in-store displays

	Indicator 15.a.10
	Explain the use of planograms

	Indicator 15.a.11
	Design a seasonal special event display

	Indicator 15.a.12
	Discuss fashion special events

Benchmark 15.b

Develop Workplace Readiness Skills: Professional Knowledge & Skills

	Indicator 15.b.1
	Demonstrate creativity and resourcefulness

CTE.FSN

Standard 16

UNDERSTAND FASHION RETAILING

Benchmark 16.a

Understand the Role of Retailing in the Fashion Industry

	Indicator 16.a.1
	Compare types of fashion retailers and their target markets

	Indicator 16.a.2
	Identify classifications of fashion merchandising

	Indicator 16.a.3
	Identify nationally known fashion retailers

	Indicator 16.a.4
	Identify major local fashion retailers

	Indicator 16.a.5
	Examine the impacts of credit card acceptance on fashion business

Benchmark 16.b

Develop Workplace Readiness Skills: Professional Knowledge & Skills

	Indicator 16.b.1
	Demonstrate healthy behaviors and safety skills

CTE.FSN

Standard 17

UNDERSTAND PRICING MERCHANDISE

Benchmark 17.a

Explore Various Elements That Affect Pricing

	Indicator 17.a.1
	Describe the major factors affecting selling price

	Indicator 17.a.2
	Describe the psychological effects of pricing

	Indicator 17.a.3
	Differentiate between cost and retail

	Indicator 17.a.4
	Calculate Selling Price

Benchmark 17.b

Develop Workplace Readiness Skills: Professional Knowledge & Skills

	Indicator 17.b.1
	Demonstrate job-specific mathematics skills

CTE.FSN

Standard 18

EXPLORE TECHNOLOGY IN THE FASHION INDUSTRY

Benchmark 18.a

Explore the Impact That Technology Has Within the Fashion Industry

	Indicator 18.a.1
	Describe the impact of technology on the fashion industry

	Indicator 18.a.2
	Analyze Internet applications & web-sites related to fashion marketing

Benchmark 18.b

Develop Workplace Readiness Skills: Technology Knowledge & Skills

	Indicator 18.b.1
	Demonstrate proficiency with technologies common to an occupation

	Indicator 18.b.2
	Demonstrate information technology skills

	Indicator 18.b.3
	Demonstrate an understanding of Internet use and security issues

CTE.FSN

Standard 19

TRACE THE HISTORY OF FASHION

Benchmark 19.a

Understand How History Has Impacted the Fashion Industry

	Indicator 19.a.1
	Describe the theories of the origin of fashion

	Indicator 19.a.2
	Research the influence of historical events on American Fashion

	Indicator 19.a.3
	Research and analyze the influences of economics, demographics, etc.

CTE.FSN

Standard 20

EXPLORE CAREERS IN FASHION

Benchmark 20.a

Examine Career Opportunities in the Fashion Industry

	Indicator 20.a.1
	Identify career opportunities in the fashion industry/home/textiles

	Indicator 20.a.2
	Describe entry level positions in fashion

	Indicator 20.a.3
	Identify possible advancement patterns in the fashion field

	Indicator 20.a.4
	Research and develop a career project

	Indicator 20.a.5
	Identify an acceptable fashion image for work

Benchmark 20.b

Develop Workplace Readiness Skills: Professional Knowledge & Skills

	Indicator 20.b.1
	Demonstrate life-long learning skills

	Indicator 20.b.2
	Demonstrate job acquisition and advancement skills

CTE.FSN

Standard 21

DEVELOP EMPLOYABILITY SKILLS

Benchmark 21.a

Develop Skills Needed for Entry-Level Fashion Positions

	Indicator 21.a.1
	Identify interpersonal skills needed for success in the workplace

	Indicator 21.a.2
	Complete a job application

	Indicator 21.a.3
	Develop a resume

	Indicator 21.a.4
	Identify sources for finding job openings

	Indicator 21.a.5
	Write a cover letter

	Indicator 21.a.6
	Describe the interview process

Benchmark 21.b

Workplace Readiness Skills: Personal Qualities, People Skills, etc.

	Indicator 21.b.1
	Demonstrate positive work ethic

	Indicator 21.b.2
	Demonstrate an understanding of workplace organizations, systems, etc.

Essential - Standard, benchmark, or indicator from the VDOE Standards of Learning document. In the absence of VDOE standards for a given course, content subject to testing such as AP and IB can be labeled Essential.
Expected - Standard, benchmark, or indicator added by the FCPS Program of Studies to provide a context, a bridge, or an enhancement to the Essential SBIs.
Extended - Standard, benchmark, or indicator added by the FCPS Program of Studies generally used to differentiate instruction for advanced learners (Honors/GT)