Career and Technical Ed Curriculum
	Adv Sports & Entertainment Marketing
	Advanced Sports and Entertainment provides insight into the executive management of the sports and entertainment industry, building on prior knowledge learned in Sports and Entertainment Marketing. This course focuses on the principles of entrepreneurship, management ethics and career planning. This learning is supported by units in the management tools of finance, legality and market research.	Last Updated: 07/23/10 06:01 PM
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	CTE.ASEM
	Standard 1
	MARKETING COURSE
	Benchmark 1.a Understand How to Succeed in a Marketing Course   Indicator 1.a.1 Explain classroom policies and procedures   Indicator 1.a.2 Describe the cooperative education experience   Indicator 1.a.3 Explain use of technology in the classroom   Indicator 1.a.4 Identify the purposes and goals of the student organization DECA
	CTE.ASEM
	Standard 2
	MARKETING FOUNDATIONS REVIEW
	Benchmark 2.a Review the Principles of Marketing   Indicator 2.a.1 Review the definiation of sports and entertainment marketing   Indicator 2.a.2 Review the 5 P’s of marketing   Indicator 2.a.3 Review the marketing functions   Indicator 2.a.4 Review the nature of market segmentation and target marketing   Indicator 2.a.5 Define a niche market   Indicator 2.a.6 Identify types of market segmentation   Indicator 2.a.7 Conduct a market segmentation analysis   Indicator 2.a.8 Create a customer profile
	CTE.ASEM
	Standard 3
	ECONOMICS REVIEW
	Benchmark 3.a Review the Concepts of Economics   Indicator 3.a.1 Review the definition of economics   Indicator 3.a.2 Review the nature of supply and demand   Indicator 3.a.3 Review the factors affecting supply and demand   Indicator 3.a.4 Review the sources of revenue and expenses   Indicator 3.a.5 Explain how net profit and net loss are calculated   Indicator 3.a.6 Identify economic measurements for the industry
	CTE.ASEM
	Standard 4
	MANAGEMENT
	Benchmark 4.a Management Functions of the Sports and Entertainment Industry   Indicator 4.a.1 Identify and explain basic management functions   Indicator 4.a.2 Identify and explain basic management styles of employers   Indicator 4.a.3 Identify and explain basic management levels   Indicator 4.a.4 Define vertical and horizontal management structure   Indicator 4.a.5 Explain sports and entertainment organization structure   Indicator 4.a.6 Develop a professional perspective of management skills
	CTE.ASEM
	Standard 5
	ETHICS
	Benchmark 5.a Learn how to Make Positive Ethical Choices and Analyze   Indicator 5.a.1 Define business ethics   Indicator 5.a.2 Explain how marketers make ethical choices   Indicator 5.a.3 Identify how to improve ethical behavior in business   Indicator 5.a.4 Discuss current ethical issues in sports and entertainment   Indicator 5.a.5 Discuss sportsmanship as it relates to various levels
	CTE.ASEM
	Standard 6
	CAREER PLANNING
	Benchmark 6.a Investigate how to Develop a Sports & Entertainment Marketing Career   Indicator 6.a.1 Define career and career path   Indicator 6.a.2 Conduct a self-analysis of personal traits and interests   Indicator 6.a.3 Investigate higher education programs   Indicator 6.a.4 Research sports and entertainment careers   Indicator 6.a.5 Develop a career plan for a sports and/or entertainment job
	CTE.ASEM
	Standard 7
	MANAGEMENT CAREERS
	Benchmark 7.a Investigate Management Careers in Sports and Entertainment   Indicator 7.a.1 Define and explain the job responsibilities of a talent agent   Indicator 7.a.2 Define & explain job responsibilities of executive level management   Indicator 7.a.3 Define and explain the job responsibilities of league management   Indicator 7.a.4 Define and explain the job responsibilities of labor union management   Indicator 7.a.5 Define and explain the job responsibilities of facility management
	CTE.ASEM
	Standard 8
	MARKET RESEARCH AND PLANNING
	Benchmark 8.a Understand how to Conduct Market Research   Indicator 8.a.1 Define market research   Indicator 8.a.2 Explain the need for market research   Indicator 8.a.3 Identify primary and secondary data collection methods   Indicator 8.a.4 List and discuss methods of market research   Indicator 8.a.5 List and discuss the steps of developing a market research analysis   Indicator 8.a.6 Develop and conduct a market research survey   Indicator 8.a.7 Analyze and interpret results of a market research survey
	CTE.ASEM
	Standard 9
	MARKET ANALYSIS
	Benchmark 9.a Investigate Various Instruments of Market Analysis   Indicator 9.a.1 Identify the components of SWOT analysis   Indicator 9.a.2 Describe positioning and its importance in market selection decisions   Indicator 9.a.3 Identify methods of consumer market analysis   Indicator 9.a.4 Identify market trends relating to technology, media & globalization
	CTE.ASEM
	Standard 10
	LEGAL CONSIDERATIONS OF SPORTS & ENTERTAINMENT MARKETING
	Benchmark 10.a Develop an Understanding of Legal Issues in the Industry   Indicator 10.a.1 Review basic legal system procedure   Indicator 10.a.2 Explain the role of arbitration   Indicator 10.a.3 Discuss the nature and impact of Title IX legislation   Indicator 10.a.4 Discuss the nature and impact of antitrust law   Indicator 10.a.5 Discuss the nature and impact of intellectual property law   Indicator 10.a.6 Identify the essential elements of a contract   Indicator 10.a.7 Identify and explain types of contracts   Indicator 10.a.8 Discuss legal implications of contract law
	CTE.ASEM
	Standard 11
	FINANCE
	Benchmark 11.a Understand the Financial Aspects of Operating a Business   Indicator 11.a.1 Define financing   Indicator 11.a.2 Identify financing options for business ownership   Indicator 11.a.3 Explain how financing is used in the industry   Indicator 11.a.4 Define budgeting and a budget   Indicator 11.a.5 Explain the difference between fixed and variable expenses   Indicator 11.a.6 Explain the difference between short and long term budgeting goals   Indicator 11.a.7 Explain the salary process of the sports and entertainment industries   Indicator 11.a.8 Define stock market and explain how it is used in the industry
	CTE.ASEM
	Standard 12
	ENTREPRENEURSHIP
	Benchmark 12.a Understanding the Process of Developing a Business   Indicator 12.a.1 Define entrepreneurship   Indicator 12.a.2 Discuss the advantages and disadvantages of being an entrepreneur   Indicator 12.a.3 Identify the personal characteristics/skills of an entrepreneur   Indicator 12.a.4 Discuss the scope and role of small business in the economy   Indicator 12.a.5 Identify forms of business ownership   Indicator 12.a.6 Identify steps to start a business   Indicator 12.a.7 Create a plan to develop a sports and/or an entertainment business
	CTE.ASEM
	Standard 13
	DEVELOP WORKPLACE READINESS SKILLS: PERSONAL QUALITIES & PEOPLE SKILLS
	Benchmark 13.001 Demonstrate Positive Work Ethic
	Benchmark 13.002 Demonstrate Integrity
	Benchmark 13.003 Demonstrate Teamwork Skills
	Benchmark 13.004 Demonstrate Self-Representation Skills
	Benchmark 13.005 Demonstrate Diversity Awareness
	Benchmark 13.006 Demonstrate Conflict-Resolution Skills
	Benchmark 13.007 Demonstrate Creativity and Resourcefulness
	CTE.ASEM
	Standard 14
	DEVELOP WORKPLACE READINESS SKILLS: PROFESSIONAL KNOWLEDGE AND SKILLS
	Benchmark 14.008 Demonstrate Effective Speaking and Listening Skills
	Benchmark 14.009 Demonstrate Effective Reading and Writing Skills
	Benchmark 14.010 Demonstrate Critical-Thinking and Problem-Solving Skills
	Benchmark 14.011 Demonstrate Healthy Behaviors and Safety Skills
	Benchmark 14.012 Demonstrate an Understanding of Workplace Organizations, Systems, etc.
	Benchmark 14.013 Demonstrate Lifelong-Learning Skills
	Benchmark 14.014 Demonstrate Job Acquisition and Advancement Skills
	Benchmark 14.015 Demonstrate Time, Task, and Resource-Management Skills
	Benchmark 14.016 Demonstrate Job-Specific Mathematics Skills
	Benchmark 14.017 Demonstrate Customer-Service Skills
	CTE.ASEM
	Standard 15
	DEVELOP WORKPLACE READINESS SKILLS: TECHNOLOGY KNOWLEDGE AND SKILLS
	Benchmark 15.018 Demonstrate Proficiency with Technologies Common to an Occupation
	Benchmark 15.019 Demonstrate Information Technology Skills
	Benchmark 15.020 Demonstrate an Understanding of Internet Use and Security Issues
	Benchmark 15.021 Demonstrate Telecommunications Skills
	CTE.ASEM
	Standard 16
	UNDERSTAND ALL ASPECTS OF INDUSTRY
	Benchmark 16.022 Examine Planning at Individual Business and Overall Industry Levels
	Benchmark 16.023 Explain Management Methods
	Benchmark 16.024 Examine Finance: Decisions, Raising Capital, Expansion, etc.
	Benchmark 16.025 Describe Technical and Production Skills for Production Techniques
	Benchmark 16.026 Examine Underlying Principles of Technology
	Benchmark 16.027 Examine Labor Issues: Worker Rights, Labor Unions, etc.
	Benchmark 16.028 Describe Community Issues
	Benchmark 16.029 Examine Concepts of Health, Safety & Environmental Issues
	CTE.ASEM
	Standard 17
	ADDRESS ELEMENTS OF STUDENT LIFE
	Benchmark 17.030 Identify the Purposes and Goals of the Student Organization
	Benchmark 17.031 Explain the Benefits and Responsibilities of Organization Membership
	Benchmark 17.032 Demonstrate Leadership Skills Through Participation in Activities
	Benchmark 17.033 Identify Internet Safety Issues & Comply with Acceptable Use Standards

Essential - Standard, benchmark, or indicator from the VDOE Standards of Learning document. In the absence of VDOE standards for a given course, content subject to testing such as AP and IB can be labeled Essential.
Expected - Standard, benchmark, or indicator added by the FCPS Program of Studies to provide a context, a bridge, or an enhancement to the Essential SBIs.
Extended - Standard, benchmark, or indicator added by the FCPS Program of Studies generally used to differentiate instruction for advanced learners (Honors/GT)