Career and Technical Ed Curriculum
  Adv Sports & Entertainment Marketing
 

Advanced Sports and Entertainment provides insight into the executive management of the sports and entertainment industry, building on prior knowledge learned in Sports and Entertainment Marketing. This course focuses on the principles of entrepreneurship, management ethics and career planning. This learning is supported by units in the management tools of finance, legality and market research.

Last Updated: 07/23/10 06:01 PM
 
 
CTE.ASEM
Standard 1
  MARKETING COURSE
 

Benchmark 1.a
Understand How to Succeed in a Marketing Course
 
Indicator 1.a.1
Explain classroom policies and procedures
 
Indicator 1.a.2
Describe the cooperative education experience
 
Indicator 1.a.3
Explain use of technology in the classroom
 
Indicator 1.a.4
Identify the purposes and goals of the student organization DECA
 
CTE.ASEM
Standard 2
  MARKETING FOUNDATIONS REVIEW
 

Benchmark 2.a
Review the Principles of Marketing
 
Indicator 2.a.1
Review the definiation of sports and entertainment marketing
 
Indicator 2.a.2
Review the 5 P’s of marketing
 
Indicator 2.a.3
Review the marketing functions
 
Indicator 2.a.4
Review the nature of market segmentation and target marketing
 
Indicator 2.a.5
Define a niche market
 
Indicator 2.a.6
Identify types of market segmentation
 
Indicator 2.a.7
Conduct a market segmentation analysis
 
Indicator 2.a.8
Create a customer profile
 
CTE.ASEM
Standard 3
  ECONOMICS REVIEW
 

Benchmark 3.a
Review the Concepts of Economics
 
Indicator 3.a.1
Review the definition of economics
 
Indicator 3.a.2
Review the nature of supply and demand
 
Indicator 3.a.3
Review the factors affecting supply and demand
 
Indicator 3.a.4
Review the sources of revenue and expenses
 
Indicator 3.a.5
Explain how net profit and net loss are calculated
 
Indicator 3.a.6
Identify economic measurements for the industry
 
CTE.ASEM
Standard 4
  MANAGEMENT
 

Benchmark 4.a
Management Functions of the Sports and Entertainment Industry
 
Indicator 4.a.1
Identify and explain basic management functions
 
Indicator 4.a.2
Identify and explain basic management styles of employers
 
Indicator 4.a.3
Identify and explain basic management levels
 
Indicator 4.a.4
Define vertical and horizontal management structure
 
Indicator 4.a.5
Explain sports and entertainment organization structure
 
Indicator 4.a.6
Develop a professional perspective of management skills
 
CTE.ASEM
Standard 5
  ETHICS
 

Benchmark 5.a
Learn how to Make Positive Ethical Choices and Analyze
 
Indicator 5.a.1
Define business ethics
 
Indicator 5.a.2
Explain how marketers make ethical choices
 
Indicator 5.a.3
Identify how to improve ethical behavior in business
 
Indicator 5.a.4
Discuss current ethical issues in sports and entertainment
 
Indicator 5.a.5
Discuss sportsmanship as it relates to various levels
 
CTE.ASEM
Standard 6
  CAREER PLANNING
 

Benchmark 6.a
Investigate how to Develop a Sports & Entertainment Marketing Career
 
Indicator 6.a.1
Define career and career path
 
Indicator 6.a.2
Conduct a self-analysis of personal traits and interests
 
Indicator 6.a.3
Investigate higher education programs
 
Indicator 6.a.4
Research sports and entertainment careers
 
Indicator 6.a.5
Develop a career plan for a sports and/or entertainment job
 
CTE.ASEM
Standard 7
  MANAGEMENT CAREERS
 

Benchmark 7.a
Investigate Management Careers in Sports and Entertainment
 
Indicator 7.a.1
Define and explain the job responsibilities of a talent agent
 
Indicator 7.a.2
Define & explain job responsibilities of executive level management
 
Indicator 7.a.3
Define and explain the job responsibilities of league management
 
Indicator 7.a.4
Define and explain the job responsibilities of labor union management
 
Indicator 7.a.5
Define and explain the job responsibilities of facility management
 
CTE.ASEM
Standard 8
  MARKET RESEARCH AND PLANNING
 

Benchmark 8.a
Understand how to Conduct Market Research
 
Indicator 8.a.1
Define market research
 
Indicator 8.a.2
Explain the need for market research
 
Indicator 8.a.3
Identify primary and secondary data collection methods
 
Indicator 8.a.4
List and discuss methods of market research
 
Indicator 8.a.5
List and discuss the steps of developing a market research analysis
 
Indicator 8.a.6
Develop and conduct a market research survey
 
Indicator 8.a.7
Analyze and interpret results of a market research survey
 
CTE.ASEM
Standard 9
  MARKET ANALYSIS
 

Benchmark 9.a
Investigate Various Instruments of Market Analysis
 
Indicator 9.a.1
Identify the components of SWOT analysis
 
Indicator 9.a.2
Describe positioning and its importance in market selection decisions
 
Indicator 9.a.3
Identify methods of consumer market analysis
 
Indicator 9.a.4
Identify market trends relating to technology, media & globalization
 
CTE.ASEM
Standard 10
  LEGAL CONSIDERATIONS OF SPORTS & ENTERTAINMENT MARKETING
 

Benchmark 10.a
Develop an Understanding of Legal Issues in the Industry
 
Indicator 10.a.1
Review basic legal system procedure
 
Indicator 10.a.2
Explain the role of arbitration
 
Indicator 10.a.3
Discuss the nature and impact of Title IX legislation
 
Indicator 10.a.4
Discuss the nature and impact of antitrust law
 
Indicator 10.a.5
Discuss the nature and impact of intellectual property law
 
Indicator 10.a.6
Identify the essential elements of a contract
 
Indicator 10.a.7
Identify and explain types of contracts
 
Indicator 10.a.8
Discuss legal implications of contract law
 
CTE.ASEM
Standard 11
  FINANCE
 

Benchmark 11.a
Understand the Financial Aspects of Operating a Business
 
Indicator 11.a.1
Define financing
 
Indicator 11.a.2
Identify financing options for business ownership
 
Indicator 11.a.3
Explain how financing is used in the industry
 
Indicator 11.a.4
Define budgeting and a budget
 
Indicator 11.a.5
Explain the difference between fixed and variable expenses
 
Indicator 11.a.6
Explain the difference between short and long term budgeting goals
 
Indicator 11.a.7
Explain the salary process of the sports and entertainment industries
 
Indicator 11.a.8
Define stock market and explain how it is used in the industry
 
CTE.ASEM
Standard 12
  ENTREPRENEURSHIP
 

Benchmark 12.a
Understanding the Process of Developing a Business
 
Indicator 12.a.1
Define entrepreneurship
 
Indicator 12.a.2
Discuss the advantages and disadvantages of being an entrepreneur
 
Indicator 12.a.3
Identify the personal characteristics/skills of an entrepreneur
 
Indicator 12.a.4
Discuss the scope and role of small business in the economy
 
Indicator 12.a.5
Identify forms of business ownership
 
Indicator 12.a.6
Identify steps to start a business
 
Indicator 12.a.7
Create a plan to develop a sports and/or an entertainment business
 
CTE.ASEM
Standard 13
  DEVELOP WORKPLACE READINESS SKILLS: PERSONAL QUALITIES & PEOPLE SKILLS
 

Benchmark 13.001
Demonstrate Positive Work Ethic
 

Benchmark 13.002
Demonstrate Integrity
 

Benchmark 13.003
Demonstrate Teamwork Skills
 

Benchmark 13.004
Demonstrate Self-Representation Skills
 

Benchmark 13.005
Demonstrate Diversity Awareness
 

Benchmark 13.006
Demonstrate Conflict-Resolution Skills
 

Benchmark 13.007
Demonstrate Creativity and Resourcefulness
 
CTE.ASEM
Standard 14
  DEVELOP WORKPLACE READINESS SKILLS: PROFESSIONAL KNOWLEDGE AND SKILLS
 

Benchmark 14.008
Demonstrate Effective Speaking and Listening Skills
 

Benchmark 14.009
Demonstrate Effective Reading and Writing Skills
 

Benchmark 14.010
Demonstrate Critical-Thinking and Problem-Solving Skills
 

Benchmark 14.011
Demonstrate Healthy Behaviors and Safety Skills
 

Benchmark 14.012
Demonstrate an Understanding of Workplace Organizations, Systems, etc.
 

Benchmark 14.013
Demonstrate Lifelong-Learning Skills
 

Benchmark 14.014
Demonstrate Job Acquisition and Advancement Skills
 

Benchmark 14.015
Demonstrate Time, Task, and Resource-Management Skills
 

Benchmark 14.016
Demonstrate Job-Specific Mathematics Skills
 

Benchmark 14.017
Demonstrate Customer-Service Skills
 
CTE.ASEM
Standard 15
  DEVELOP WORKPLACE READINESS SKILLS: TECHNOLOGY KNOWLEDGE AND SKILLS
 

Benchmark 15.018
Demonstrate Proficiency with Technologies Common to an Occupation
 

Benchmark 15.019
Demonstrate Information Technology Skills
 

Benchmark 15.020
Demonstrate an Understanding of Internet Use and Security Issues
 

Benchmark 15.021
Demonstrate Telecommunications Skills
 
CTE.ASEM
Standard 16
  UNDERSTAND ALL ASPECTS OF INDUSTRY
 

Benchmark 16.022
Examine Planning at Individual Business and Overall Industry Levels
 

Benchmark 16.023
Explain Management Methods
 

Benchmark 16.024
Examine Finance: Decisions, Raising Capital, Expansion, etc.
 

Benchmark 16.025
Describe Technical and Production Skills for Production Techniques
 

Benchmark 16.026
Examine Underlying Principles of Technology
 

Benchmark 16.027
Examine Labor Issues: Worker Rights, Labor Unions, etc.
 

Benchmark 16.028
Describe Community Issues
 

Benchmark 16.029
Examine Concepts of Health, Safety & Environmental Issues
 
CTE.ASEM
Standard 17
  ADDRESS ELEMENTS OF STUDENT LIFE
 

Benchmark 17.030
Identify the Purposes and Goals of the Student Organization
 

Benchmark 17.031
Explain the Benefits and Responsibilities of Organization Membership
 

Benchmark 17.032
Demonstrate Leadership Skills Through Participation in Activities
 

Benchmark 17.033
Identify Internet Safety Issues & Comply with Acceptable Use Standards


Essential - Standard, benchmark, or indicator from the VDOE Standards of Learning document. In the absence of VDOE standards for a given course, content subject to testing such as AP and IB can be labeled Essential.
Expected - Standard, benchmark, or indicator added by the FCPS Program of Studies to provide a context, a bridge, or an enhancement to the Essential SBIs.
Extended - Standard, benchmark, or indicator added by the FCPS Program of Studies generally used to differentiate instruction for advanced learners (Honors/GT)