American Beverage Association reports the following changes in beverage consumption:
- Non-diet soft drinks dropped 24%
- Sports drinks sales grew 70%
- Bottled water sales grew 23%
- Diet soda sales grew 22%
- Fruit juice sales grew 15%
Despite these changes teens continue to consume soft drinks and sports drinks instead of milk. Sports drinks may have fewer calories than regular soda but have a considerable amount of sugar.
The average teenage boy drinks two – 12 ounce soft drinks a day and the average teenage girl 1-4, 12 ounce soft drinks a day. Every additional daily serving of sugar – sweetened soda is estimated to increase a child's risk for obesity by 60%. One 12-ounce can of soda contains 10 teaspoons of sugar.
Source: USDA, FNS “Changes in Childrens' diets 2001”.