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ADVANCED MARKETING
Grades: 11-12
Credit: one
Prerequistite: Marketing 1, Fashion Marketing, Sport and
Entertainment Marketing, or International Marketing

Students have the opprotunity to expand their knowledge of marketing from a management perspective. This course focuses on areas to include: ethics, conusmer and environmental protection, economics, cereer development, entrepeneurship, professional sales, marketing-information-management, product planning, pricing, promotion, purchasing, distribution, finance, and the development of a business plan. Classroom instruction will be reinforced through the use of case studies, guest lectures, and field trips. While enrolled in this course, the student is an active member of DECA, an association of marketing students. The cooperative education (Marketing Cooperative Internship) method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continueing supervision throughout the year. Students successfully completing this course may be eligible to earn a Career and Technical Education diploma seal. Students successfully completing this course in conjunction with another one credit course within the same program area will satisfy the sequential elective requirement for the standard or modified standard diploma. Successful completion of this course in conjunction with a corresponding industry certification may qualify for a student selected verified credit.

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FASHION MARKETING 1
Grades: 10-12
Credit: one
Prerequisite: none

Fashion Marketing is a specialized course designed for students interested in the business aspect of the fashion industry. Curriculum units include an overview of basic apparel and accessories terminology, foundations and functions of business and marketing, sales and buying motives, economics, textiles, color, line and design, historical costume, career development, promotion, visual merchandising, and fashion show production. Cross curricular skills in research, merchandising mathematics, textile chemistry, computer applications, and creative and technical writing are reinforced in this course. While enrolled in the course, the student is an active member of DECA. DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. Work-based learning strategies appropriate for this course may include job shadowing, paid/unpaid internships, field trips, and/or cooperative education. Marketing simulations, case studies, projects, teamwork, guest speakers, and DECA competitions provide many opportunities for application of instructional competencies. The cooperative education (Marketing Cooperative Internship) method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year. Industry certification may be available as part of this course. Students successfully completing this course may be eligible to earn a Career and Technical Education diploma seal. Students successfully completing this course in conjunction with another one credit course within the same program area will satisfy the sequential elective requirement for the standard or modified standard diploma. Successful completion of this course in conjunction with a corresponding industry certification may qualify for a student selected verified credit.

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ADVANCED FASHION MARKETING
Grades: 11-12
Credit: one
Prerequisites: Fashion Marketing, Marketing 1, Sport and Entertainment Marketing, or International Marketing

The curriulum provides an in-depth study of merchandising techniques, fashion trends, fashion promotion, and management skills. Students may supplement the classroom instruction through an internship experience or they may enroll in the course without the additional commitment required through on-the-job training. While enrolled in the course, the student is an active member of DECA, an association of marketing students. The cooperative education (Marketing Cooperative Internship) method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year. Industry certification may be available as part of this course. Students successfully completing this course may be eligible to earn a Career and Technical Education diploma seal. Students successfully completing this course in conjunction with another one credit course within the same program area will satisfy the sequential elective requirement for the standard or modified standard diploma. Successful completion of this course in conjunction with a corresponding industry certification may qualify for a student selected verified credit.

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INTRO TO MARKETING
Grades: 9
Credit: one
Prerequisite: none

Foundation course for students who want to pursue marketing courses. Students take part in current events discussions and gain knowledge through hands-on projects.

SPORTS AND ENTERTAINMENT MARKETING
Grades: 10-12
Credit: one
Prerequisite: none

Sports and Entertainment Marketing is an unique and innovative course designed for students with an interest in the sports and entertainment industry. Instructional areas include: an orientation to the sports and entretainment industry, market analysis, decision making, event marketing, event execution, and the production of a culminating event and analysis of the event. Classroom instruction will be reinforced through the use of outside lectures, case studies, and field trip experiences. While enrolled in the course, the student is an active member of DECA, an association of marketing students. The cooperative education (Marketing Cooperative Internship) method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year. Industry certification may be available as part of this course. Students successfully completing this course may be eligible to earn a Career and Technical Education diploma seal. Students successfully completing this course in conjunction with another one credit course within the same program area will satisfy the sequential elective requirement for the standard or modified standard diploma. Successful completion of this course in conjunction with a corresponding industry certification may qualify for a student selected verified credit.