INTRODUCTION TO MARKETING
Course#: 811000
Grades: 9, 10
Credit: one
This introductory course in marketing enables students to gain a basic understanding of marketing principles, techniques, and career opportunities. Students will develop fundamental social, economic, mathematical, marketing, job search and decision-making skills necessary for successful initial employment in retail, wholesale, or service businesses. While enrolled in the course, the student is an active member of DECA, an association of marketing students. Field trips, guest speakers, and competitive events through DECA membership enhance the course work.
MARKETING 1
Course#: 812000
Grades: 10, 11, 12
Credit: one
Students are introduced to the foundations and functions involved in the successful marketing of goods, services and ideas to consumers. Students will study marketing and business foundations, career development, economics, selling, shortage prevention, human relations, communications, distribution, promotion, product planning, credit pricing, and marketing mathematics. Students may supplement the classroom instruction through participation in an internship experience, or they may enroll in the course without the additional commitment required through on-the-job training. While enrolled in this course, the student is an active member of DECA, an association of marketing students. Students may take this course in conjunction with Marketing Cooperative Work Experience (Co-op).
ADVANCED MARKETING
Course#: 813000
Grades: 11, 12
Credit: one
Prerequisite: Marketing 1 (812000), Fashion Marketing 1 (814000), Sports and Entertainment Marketing (817500), or approval of instructor
Students have the opportunity to expand their knowledge of marketing from a management perspective. This course focuses on areas to include: ethics, consumer and environmental protection, economics, career development, entrepreneurship, professional sales, marketing-information-management, product planning, pricing, promotion, purchasing, distribution, finance, and the development of a business plan. Classroom instruction will be reinforced through the use of case studies, guest lecturers and field trips. While enrolled in the course, the student is an active member of DECA, an association of marketing students. Students may take this course in conjunction with Marketing Cooperative Work Experience (Co-op).
FASHION MARKETING 1
Course#: 814000
Grades: 10, 11, 12
Credit: one
This is a specialized option that enables students to investigate and prepare for careers in fashion marketing and design. The objective is to provide students with preparation in the technology of fashion merchandising that will lead to immediate employment and/or become the basis for continuing education. Students may supplement the classroom instruction through an internship experience or they may enroll in the course without the additional commitment required through on-the-job training. A trip to the New York garment district may be included. While enrolled in the course, the student is an active member of DECA, an association of marketing students. (Students interested in this course should also see Fashion Design 1 under Family and Consumer Sciences.) Students may take this course in conjunction with Marketing Cooperative Work Experience (Co-op).
FASHION MARKETING 2
Course#: 814500
Grades: 11, 12
Credit: one
Prerequisite: Marketing 1 (812000) or Fashion Marketing 1 (814000)
This curriculum provides an in-depth study of merchandising techniques, fashion trends, fashion promotion, and management skills. Students may supplement the classroom instruction through an internship experience or they may enroll in the course without the additional commitment required through on-the-job training. While enrolled in the course, the student is an active member of DECA, an association of marketing students. (Students interested in this course should also see Fashion Design 1 under Family and Consumer Sciences.) Students may take this course in conjunction with Marketing Cooperative Work Experience (Co-op).
SPORTS AND ENTERTAINMENT MARKETING
Course#: 817500
Grades: 10, 11, 12
Credit: one
Sports and Entertainment Marketing is a unique and innovative course designed for students with an interest in the sports and entertainment industry. Instructional areas include: an orientation to the sports and entertainment industry, market analysis, decision making, event marketing, event execution, and the production of a culminating event and analysis of the event. Classroom instruction will be reinforced through the use of outside lectures, case studies, and field trip experiences. While enrolled in the course, the student is an active member of DECA, an association of marketing students. Students may take this course in conjunction with Marketing Cooperative Work Experience (Co-op).
MARKETING COOPERATIVE WORK EXPERIENCE
Course #: 819920
Familiar name: CO-OP
Grades: 10, 11, 12
Credit: one
Corequisite: Student must be concurrently enrolled in a Marketing or EFE course.
The Marketing Cooperative Work Experience (Co-op) option enhances classroom instruction by providing practical work experience that is relevant to students’ career goals. Students enrolled in co-op attend at least one marketing or EFE class and work a minimum of 396 hours (10 hours per week) in an approved, supervised marketing-related part-time job for one credit.
MARKETING COOPERATIVE WORK EXPERIENCE
Course#: 819921
Familiar name: CO-OP
Grades: 10, 11, 12
Credit: two
Corequisite: Student must be concurrently enrolled in a Marketing or EFE course.
The Marketing Cooperative Work Experience (Co-op) option enhances classroom instruction by providing practical work experience that is relevant to students’ career goals. Students enrolled in co-op attend at least one marketing or EFE class and work a minimum of 720 hours (20 hours per week) in an approved, supervised marketing-related part-time job for two credits.
