Marketing

Advanced Marketing	Students have the opportunity to expand their knowledge of marketing from a management perspective. This course focuses on areas to include: ethics, consumer and environmental protection, economics, career development, entrepreneurship, professional sales, marketing-information-management, product planning, pricing, promotion, purchasing, distribution, finance, and the development of a business plan. Classroom instruction will be reinforced through the use of case studies, guest lecturers and field trips. While enrolled in the course, the student is an active member of DECA, an association of marketing students. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop). (Students successfully completing this course will satisfy the sequential elective requirement for the Standard or Modified Standard diploma.)
Advanced Sports and Entertainment Marketing	Enrollment in this advanced-level course will allow students to expand their knowledge in the sports and entertainment field. Instructional topics include: contracts, the role of agents and personal managers, market research, planning and segmentation, group sales, business ethics, management and entrepreneurship. Classroom instruction will be reinforced through the use of case studies, guest lecturers, and field trips. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).
Classroom-on-the-Mall: Marketing 1	This specialized program enables students to learn business organization as well as operation skills and techniques in a realistic business setting. Classes are held in the Springfield, Fair Oaks, and Tysons Corner Center shopping malls. Traditional classroom instruction in marketing, merchandising, and management is enhanced by the opportunity for students to meet and work with professionals in the mall businesses. Students attend their base schools for regular classes and then travel to Springfield, Fair Oaks, or Tysons Corner Center shopping malls for both classroom instruction and related on-the-job training. The student-operated Santa's Little Helpers store at Springfield Mall offers additional opportunities for real-life entrepreneurial experiences. Due to the unique structure of this program, excellent attendance is mandatory. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).
Classroom-on-the-Mall: Advanced Marketing	This specialized program enables students to learn business organization as well as operation skills and techniques in a realistic business setting. Classes are held in the Springfield, Fair Oaks, and Tysons Corner Center shopping malls. Traditional classroom instruction in marketing, merchandising, and management is enhanced by the opportunity for students to meet and work with professionals in the mall businesses. Students attend their base schools for regular classes and then travel to Springfield, Fair Oaks, or Tysons Corner Center shopping malls for both classroom instruction and related on-the-job training. The student-operated Santa's Little Helpers store at Springfield Mall offers additional opportunities for real-life entrepreneurial experiences. Due to the unique structure of this program, excellent attendance is mandatory. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).
Classroom-on-the-Mall: Fashion Marketing 1	This specialized program enables students to learn business organization as well as operation skills and techniques in a realistic business setting. Classes are held in the Springfield, Fair Oaks, and Tysons Corner Center shopping malls. Traditional classroom instruction in marketing, merchandising, and management is enhanced by the opportunity for students to meet and work with professionals in the mall businesses. Students attend their base schools for regular classes and then travel to Springfield, Fair Oaks, or Tysons Corner Center shopping malls for both classroom instruction and related on-the-job training. The student-operated Santa's Little Helpers store at Springfield Mall offers additional opportunities for real-life entrepreneurial experiences. Due to the unique structure of this program, excellent attendance is mandatory. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).
Classroom-on-the-Mall: Fashion Marketing 2	This specialized program enables students to learn business organization as well as operation skills and techniques in a realistic business setting. Classes are held in the Springfield, Fair Oaks, and Tysons Corner Center shopping malls. Traditional classroom instruction in marketing, merchandising, and management is enhanced by the opportunity for students to meet and work with professionals in the mall businesses. Students attend their base schools for regular classes and then travel to Springfield, Fair Oaks, or Tysons Corner Center shopping malls for both classroom instruction and related on-the-job training. The student-operated Santa's Little Helpers store at Springfield Mall offers additional opportunities for real-life entrepreneurial experiences. Due to the unique structure of this program, excellent attendance is mandatory. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).
Fashion Marketing 1	This is a specialized option that enables students to investigate and prepare for careers in fashion marketing and design. The objective is to provide students with preparation in the technology of fashion merchandising that will lead to immediate employment and/or become the basis for continuing education. Students may supplement the classroom instruction through an internship experience, or they may enroll in the course without the additional commitment required through on-the-job training. A trip to the New York garment district may be included. (Students interested in this course should also see Fashion Design 1 under Family and Consumer Sciences.) Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).
Fashion Marketing 2	This curriculum provides an in-depth study of merchandising techniques, fashion trends, fashion promotion, and management skills. Students may supplement the classroom instruction through an internship experience, or they may enroll in the course without the additional commitment required through on-the-job training. (Students interested in this course should also see Fashion Design 1 under Family and Consumer Sciences.) Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).
Hospitality Management 1	(Transportation may be provided to Chantilly, Edison, and Marshall Academies) This course is designed for students to investigate and prepare for careers in the hospitality industry. During class periods, at luxury hotel training sites, students will become familiar with the operation of departments such as: Marketing, Sales and Convention services, Front Office, Accounting, Human Resources, and Food and Beverage operations to include culinary arts, specialty restaurants, and banquet and catering services. Instruction is conducted at the Tysons Marriott, the Fairview Park Marriott, the Fair Oaks Holiday Inn, and the Springfield Hilton. The Hotel Management programs are administered through Chantilly High School, Edison High School, and Marshall High School. Students concentrate on developing the basic social, economic, marketing and technical competencies necessary for successful employment in this industry. Program activities include field trips, guest speakers, competitive events, and projects based on the individual's occupational goals. While attending classes at the hotels, students are required to wear uniforms and follow the hotel dress code. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop). For more information, visit the Marshall, Chantilly, or Edison Academy web sites at: http://www.fcps.edu/MarshallAcademy/, http://www.fcps.edu/ChantillyAcademy/, or http://www.fcps.edu/EdisonAcademy/. Students completing Hospitality Management 1 (816027) with a B or above may articulate three credits at the Northern Virginia Community College or may be eligible to articulate six credits with Johnson and Wales University or Stratford University. (Students successfully completing this course will satisfy the sequential elective requirement for the Standard or Modified Standard diploma.)
Hospitality Management 2	(Transportation may be provided to Chantilly, Edison, and Marshall Academies) This advanced course enables students to further investigate and prepare for careers in the hotel industry. This curriculum provides an in-depth study of sales and marketing techniques, operations and cost controls, as well as development of supervisory skills. While attending classes at the hotels, students are required to wear uniforms and follow the hotel dress code. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop). For more information, visit the Marshall, Chantilly, or Edison Academy web sites at: http://www.fcps.edu/MarshallAcademy/, http://www.fcps.edu/ChantillyAcademy/, or http://www.fcps.edu/EdisonAcademy/.
International Trade and Marketing	This course examines the challenges and opportunities in the international field. Topics include: foreign market selection, adaptation and design of products, information gathering, and distribution channels. Consideration is given to the cultural, legal, political, financial, and organizational aspects that impact the dynamics of international marketing. Classroom discussions will be reinforced through the use of case studies, projects, class presentations, participation in DECA events, and field trips. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).
Internet Marketing	This is an elective course for students who aspire to work within, or create, a business on the Internet. Students will have the opportunity to gain skills in emerging technologies that will become the standard for conducting global business. In a computer lab, students will experience Internet Marketing and web site development to learn first-hand how merchants can reach more consumers faster and easier than ever before. Internship experiences will be encouraged throughout the year. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop). For more information, visit the Marshall Academy web site at http://www.fcps.edu/MarshallAcademy/. (Students successfully completing this course will satisfy the sequential elective requirement for the Standard or Modified Standard diploma.)
Introduction to Marketing	This introductory course in marketing enables students to gain a basic understanding of marketing principles, techniques, and career opportunities. Students will develop fundamental social, economic, mathematical, marketing, job search and decision-making skills necessary for successful initial employment in retail, wholesale, or service businesses. Field trips, guest speakers, and competitive events through DECA membership enhance the course work. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop). NOTE: In schools offering Introduction to Marketing (811000), a marketing student should begin the marketing sequence with this course.
Marketing 1	Students are introduced to the foundations and functions involved in the successful marketing of goods, services and ideas to consumers. Students will study marketing and business foundations, career development, economics, selling, shortage prevention, human relations, communications, distribution, promotion, product planning, credit pricing and marketing mathematics. Students may supplement the classroom instruction through participation in an internship experience, or they may enroll in the course without the additional commitment required through on-the-job training. While enrolled in this course, the student is an active member of DECA, an association of marketing students. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).
Marketing Cooperative Work Experience	The Marketing Cooperative Work Experience (Coop) option enhances classroom instruction by providing practical work experience that is relevant to students’ career goals. Students enrolled in Coop attend at least one marketing class and work a minimum of 198 hours (6 hours per week) in an approved, supervised marketing-related part-time job for one credit (course code 819920). Students who work a minimum of 396 hours (11 hours per week) in an approved, supervised marketing-related part-time job receive two credits (course code 819921).
Sports and Entertainment Marketing	Sports and Entertainment Marketing is a unique and innovative course designed for students with an interest in the sports and entertainment industry. Instructional areas include: an orientation to the sports and entertainment industry, market analysis, decision making, event marketing, event execution, the production of a culminating event and analysis of the event. Classroom instruction will be reinforced through the use of outside lectures, case studies, and field trip experiences. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).