Marketing Department
Marketing Staff
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Gerald Bodner (924-8119)
Marketing Department Chair
Teaching: Advanced Marketing, Sports & Entertainment
Marketing, Advanced Sports & Entertainment Marketing,
Cooperative Education
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Steve Collins - Education
for Employment 1 & 2, Cooperative Education
703-924-8143 |
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Cristina Orndorff (924-8125)
Teaching: Marketing One, Fashion Marketing 1, Fashion
Marketing 2, Cooperative Education |
Marketing Links
DECA
Education for Employment
Class Descriptions
Marketing 1 (812000)
Grade: 9-12 Credit: 1, 2, or 3
Prerequisite: none
This course is designed for students interested in studying
a variety of marketing concepts. Instruction will include
the relationship of products, prices, and promotions to the
marketing of goods and services to consumers. Students
may supplement the classroom instruction through participation
in an internship experience, or they may enroll in the course
without the additional commitment required through on-the-job
training. While enrolled in this course, the student
is an active member of DECA, an association of marketing students.
Advanced Marketing (813000)
Grade: 11-12 Credit: 1, 2, or 3
Prerequisite: none
Students have the opportunity to expand their knowledge of
marketing from a management perspective. This course
focuses on areas to be to include: ethics, consumer and environmental
protection, economics, career development, entrepreneurship,
professional sales, marketing-information-management, product
planning, pricing, promotion, purchasing, distribution, finance,
and the development of a business plan. Classroom instruction
will be reinforced through the use of case studies, guest
lecturers and field trips. While enrolled in the course,
the student is an active member of DECA, an association of
marketing students. (Students successfully completing
this course will satisfy the sequential elective requirement
for the standard or modified standard diploma.)
Sports & Entertainment
Marketing (817500)
Grade: 10-12 Credit: 1, 2, or 3
Prerequisite: none
Sports and Entertainment Marketing is a unique and innovative
course designed for students with an interest in the sports
and entertainment industry. Instructional areas include: orientation
to the sports and entertainment industry, market analysis,
decision making, event marketing, event execution, the production
of a culminating event and analysis of the event. Classroom
instruction will be reinforced through the use of outside
lecturers, case studies, and field trip experiences.
Advanced Sports & Entertainment
Marketing
Grade: 12 Credit: 1, 2, or 3
Prerequisite: Sports & Entertainment Marketing (817500)
Enrollment in this advanced-level course will allow students
to expand their knowledge in the sports and entertainment
field. Instructional topics include: contracts, the role
of agents and personal managers, market research, planning
and segmentation, group sales, business ethics, management
and entrepreneurship. Classroom instruction will be reinforced
through the use of case studies guest lecturers, and field
trips.
Fashion Marketing 1 (814000)
Grade: 10-12 Credit: 1, 2, or 3
Prerequisite: none
This is a specialized option that enables students to investigate
and prepare for careers in fashion marketing and design. The
objective is to provide students with preparation and technology
of fashion merchandising that will lead to immediate employment
and/or become the basis for continuing education. Students
may supplement the classrooms instruction through internship
experience, or they may enroll in the course without the additional
commitment required through on-the-job training. A trip to
the New York garment district may be included.
Fashion Marketing 2 (815000)
Grade: 11-12 Credit: 1, 2, or 3
Prerequisite: Marketing 1 (812500) or Fashion Marketing 1
(814000)
This curriculum provides an in-depth study of merchandising
techniques, fashion trends, fashion promotion, and management
skills. Students may supplement the classroom instruction
through internship is experience, or they may enroll in the
course without the additional commitment required through
on-the-job training.
Co-operative
Educaton (Co-op) (902021)
Grade: 10-12 Credits: 1,2, or 3
Prerequisite: None
Students receive school-based and community-based instruction
organized around an approved job that leads towards their
career. The teachers-coordinator, on-the-job training sponsor,
parent, and student develop an individualized training plan
that identifies learning experiences according to the student's
occupational objective. The on-the-job paid training is an
extension of the classroom instruction coordinated by the
classroom teacher into a coherent set of performance objectives
and skills.
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