Marketing Department

Marketing Staff

	Gerald Bodner (924-8119) Marketing Department Chair Teaching: Advanced Marketing, Sports & Entertainment Marketing, Advanced Sports & Entertainment Marketing, Cooperative Education
	Steve Collins - Education for Employment 1 & 2, Cooperative Education 703-924-8143
	Cristina Orndorff (924-8125) Teaching: Marketing One, Fashion Marketing 1, Fashion Marketing 2, Cooperative Education

Marketing Links

DECA
Education for Employment

Class Descriptions

Marketing 1 (812000)
Grade: 9-12 Credit: 1, 2, or 3
Prerequisite: none

This course is designed for students interested in studying a variety of marketing concepts. Instruction will include the relationship of products, prices, and promotions to the marketing of goods and services to consumers. Students may supplement the classroom instruction through participation in an internship experience, or they may enroll in the course without the additional commitment required through on-the-job training. While enrolled in this course, the student is an active member of DECA, an association of marketing students.

Advanced Marketing (813000)
Grade: 11-12 Credit: 1, 2, or 3
Prerequisite: none

Students have the opportunity to expand their knowledge of marketing from a management perspective. This course focuses on areas to be to include: ethics, consumer and environmental protection, economics, career development, entrepreneurship, professional sales, marketing-information-management, product planning, pricing, promotion, purchasing, distribution, finance, and the development of a business plan. Classroom instruction will be reinforced through the use of case studies, guest lecturers and field trips. While enrolled in the course, the student is an active member of DECA, an association of marketing students. (Students successfully completing this course will satisfy the sequential elective requirement for the standard or modified standard diploma.)

Sports & Entertainment Marketing (817500)
Grade: 10-12 Credit: 1, 2, or 3
Prerequisite: none

Sports and Entertainment Marketing is a unique and innovative course designed for students with an interest in the sports and entertainment industry. Instructional areas include: orientation to the sports and entertainment industry, market analysis, decision making, event marketing, event execution, the production of a culminating event and analysis of the event. Classroom instruction will be reinforced through the use of outside lecturers, case studies, and field trip experiences.

Advanced Sports & Entertainment Marketing
Grade: 12 Credit: 1, 2, or 3
Prerequisite: Sports & Entertainment Marketing (817500)

Enrollment in this advanced-level course will allow students to expand their knowledge in the sports and entertainment field. Instructional topics include: contracts, the role of agents and personal managers, market research, planning and segmentation, group sales, business ethics, management and entrepreneurship. Classroom instruction will be reinforced through the use of case studies guest lecturers, and field trips.

Fashion Marketing 1 (814000)
Grade: 10-12 Credit: 1, 2, or 3
Prerequisite: none

This is a specialized option that enables students to investigate and prepare for careers in fashion marketing and design. The objective is to provide students with preparation and technology of fashion merchandising that will lead to immediate employment and/or become the basis for continuing education. Students may supplement the classrooms instruction through internship experience, or they may enroll in the course without the additional commitment required through on-the-job training. A trip to the New York garment district may be included.

Fashion Marketing 2 (815000)
Grade: 11-12 Credit: 1, 2, or 3
Prerequisite: Marketing 1 (812500) or Fashion Marketing 1 (814000)

This curriculum provides an in-depth study of merchandising techniques, fashion trends, fashion promotion, and management skills. Students may supplement the classroom instruction through internship is experience, or they may enroll in the course without the additional commitment required through on-the-job training.

Co-operative Educaton (Co-op) (902021)
Grade: 10-12 Credits: 1,2, or 3
Prerequisite: None

Students receive school-based and community-based instruction organized around an approved job that leads towards their career. The teachers-coordinator, on-the-job training sponsor, parent, and student develop an individualized training plan that identifies learning experiences according to the student's occupational objective. The on-the-job paid training is an extension of the classroom instruction coordinated by the classroom teacher into a coherent set of performance objectives and skills.