Marketing Department
Marketing provides courses leading to various marketing career choices. Specialized training includes career preparation in such areas as advertising, entrepreneurship, fashion marketing, sports and entertainment marketing, hospitality management, mall marketing, and sales promotion.
Marketing Staff
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Sports & Entertainment Marketing, Advanced Sports & Entertainment Marketing, Global Marketing, Marketing 1, and Cooperative Internship |
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Fashion Marketing, Advanced Fashion Marketing, Global Marketing, Introduction to Marketing |
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Education for Employment, Education for Employment 2, and Cooperative Internship |
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Please Join the Marketing Teachers in Congratulating the Following DECA Students for being called on stage as Finalists or Award Winners at our State Conference in Virginia Beach:
Derrick Gomez
Tim Goeglein
Dil Amerkhail
T.G. Mussie
Ahmed Mohammed
Jordan Larkins
Course Descriptions
Grade: 9 Credit: 1
Prerequisite: none
This introductory course in marketing enables students to gain a basic understanding of marketing principles, techniques, and career opportunities. Students will develop fundamental social, economic, mathematical, marketing, job search and decision-making skills necessary for successful initial employment in retail, wholesale, or service businesses. While enrolled in the course, the student is an active member of DECA, an association of marketing students. Field trips, guest speakers, and competitive events through DECA membership enhance the course work.
Grade: 10-12 Credit: 1, 2, or 3
Prerequisite: none
Students are introduced to the foundations and functions involved in the successful marketing of goods, services and ideas to consumers. Students will study marketing and business foundations, career development, economics, selling, shortage prevention, human relations, communications, distribution, promotion, product planning, credit pricing and marketing mathematics. Students may supplement the classroom instruction through participation in an internship experience, or they may enroll in the course without the additional commitment required through on-the-job training. While enrolled in this course, the student is an active member of DECA, an association of marketing students. Students may take this course in conjunction with Marketing Cooperative Internship (Coop).
Industry Certification: Industry certification may be available as part of this course.
Grade: 10-12 Credit: 1,2, or 3
Prerequisite: It is recommended that students be enrolled in a foreign language either concurrently or prior to enrollment in Global Marketing.
Through this course, students are introduced to the international marketing arena, where they receive a strong foundation in the following concepts: marketing, economics, international trade, and international finance. The course exposes students to economical, geographical, political, legal, and cultural influences in international markets. Emphasis on product development, pricing, promotion, and distribution are explored from an international perspective. Much of the course is tied to current events. While enrolled in the course, the student is an active member of DECA, an association of marketing students. Field trip, guest speakers, and DECA competitive events are used to enhance the course work. Marketing Cooperative Internship is available for this course.
Industry Certification: Industry certification may be available as part of this course.
Diploma Seal: Students successfully completing this course may be eligible to earn a Career and Technical Education Diploma Seal.
Grade: 10-12 Credit: 1, 2, or 3
Prerequisite: none
Sports and Entertainment Marketing is a unique and innovative course designed for students with an interest in the sports and entertainment industry. Instructional areas include: orientation to the sports and entertainment industry, market analysis, decision making, event marketing, event execution, the production of a culminating event and analysis of the event. Classroom instruction will be reinforced through the use of outside lecturers, case studies, and field trip experiences. While enrolled in the course, the student is an active member of DECA, an association of marketing students. Marketing Cooperative Internship is available for this course.
Industry Certification: Industry certification may be available as part of this course.
Grade: 11-12 Credit: 1, 2, or 3
Prerequisite: Sports & Entertainment Marketing (817500)
Enrollment in this advanced-level course will allow students to expand their knowledge in the sports and entertainment field. Instructional topics include: contracts, the role of agents and personal managers, market research, planning and segmentation, group sales, business ethics, management and entrepreneurship. Classroom instruction will be reinforced through the use of case studies guest lecturers, and field trips. While enrolled in the course, the student is an active member of DECA, an association of marketing students. Marketing Cooperative Internship is available for this course.
Industry Certification: Industry certification may be available as part of this course.
Diploma Seal: Students successfully completing this course may be eligible to earn a Career and Technical Education Diploma Seal.
Grade: 10-12 Credit: 1, 2, or 3
Prerequisite: none
This is a specialized option that enables students to investigate and prepare for careers in fashion marketing and design. The objective is to provide students with preparation and technology of fashion merchandising that will lead to immediate employment and/or become the basis for continuing education. Students may supplement the classrooms instruction through internship experience, or they may enroll in the course without the additional commitment required through on-the-job training. A trip to the New York garment district may be included. While enrolled in the course, the student is an active member of DECA, an association of marketing students.
Grade: 11-12 Credit: 1, 2, or 3
Prerequisite: Fashion Marketing 1 (814000)
This curriculum provides an in-depth study of merchandising techniques, fashion trends, fashion promotion, and management skills. Students may supplement the classroom instruction through internship experience, or they may enroll in the course without the additional commitment required through on-the-job training. While enrolled in the course, the student is an active member of DECA, an association of marketing students.
Industry Certification: Industry certification may be available as part of this course.
Diploma Seal: Students successfully completing this course may be eligible to earn a Career and Technical Education Diploma Seal.
Grade: 10-12 Credits: 1,2, or 3
Prerequisite: Student must be concurrently enrolled in a Marketing or EFE course.
The Marketing Cooperative Internship option enhances classroom instruction by providing practical work experience that is relevant to students' career goals. Students enrolled in coop attend at least one marketing or EFE class and work a minimum of 396 hours (10 hours per week) in an approved, supervised marketing-related part-time job for one credit, or a minimum of 720 hours (20 hours per week) in an approved, supervised marketing-related part-time job for two credits.
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