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ADVANCED SPORTS AND ENTERTAINMENT MARKETING (817700)
Grades: 11, 12
Credit: one
Prerequisite: Sports and Entertainment Marketing (817500)
Enrollment in this advanced-level course will allow students to expand their knowledge in the sports and entertainment field. Instructional topics include: contracts, the role of agents and personal managers, market research, planning and segmentation, group sales, business ethics, management and entrepreneurship. Classroom instruction will be reinforced through the use of case studies, guest lecturers, and field trips. While enrolled in the course, the student is an active member of DECA, an association of marketing students. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).
Industry Certification: Industry certification may be available as part of this course.
Diploma Seal: Students successfully completing this course may be eligible to earn a Career and Technical Education Diploma Seal.
Sequential Elective: Students successfully completing this course in conjunction with another one credit course within the same program area will satisfy the sequential elective requirement for the Standard or Modified Standard diploma.
Verified Credit: Successful completion of this course in conjunction with a corresponding industry certification may qualify for a student selected verified credit.
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