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SPORTS AND ENTERTAINMENT MARKETING (817500)
Grades: 11, 12
Credit: one
Sports and Entertainment Marketing is a unique and innovative course designed for students with an interest in the sports and entertainment industry. Instructional areas include: an orientation to the sports and entertainment industry, market analysis, decision making, event marketing, event execution, and the production of a culminating event and analysis of the event.
Classroom instruction will be reinforced through the use of outside lectures, case studies, and field trip experiences. While enrolled in the course, the student is an active member of DECA, an association of marketing students. The cooperative education (Marketing Cooperative Internship) method is available for this course. Students combine classroom instruction and
supervised on-the-job training in an approved position with continuing supervision throughout the school year.
Industry Certification: Industry certification may be available as part of this course.
Diploma Seal: Students successfully completing this course may be eligible to earn a Career and Technical Education Diploma Seal.
Sequential Elective: Students successfully completing this course in conjunction with another one credit course within the same program area will satisfy the sequential elective requirement for the Standard or Modified Standard diploma.
Verified Credit: Successful completion of this course in conjunction with a corresponding industry certification may qualify for a student selected verified credit.
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