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GLOBAL MARKETING (813500)
Grades: 10, 11, 12
Credit: one
Prerequisite: It is recommended that students be enrolled in a foreign language either concurrently or prior to enrollment in Global Marketing.
Through this course, students are introduced to the international marketing arena, where they receive a strong foundation in the following concepts: marketing, economics, international trade, and international finance. The course exposes students to economical, geographical, political, legal, and cultural influences in international markets. Emphasis on product development, pricing, promotion, and distribution are explored from an international perspective. Much of the course is tied to current events. While enrolled in the course, the student is an active member of DECA, an association of marketing students. Field trip, guest speakers, and DECA competitive events are used to enhance the course work. The cooperative education (Marketing Cooperative Internship) method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year.
Industry Certification: Industry certification may be available as part of this course.
Diploma Seal: Students successfully completing this course may be eligible to earn a Career and Technical Education Diploma Seal.
Sequential Elective: Students successfully completing this course in conjunction with another one credit course within the same program area will satisfy the sequential elective requirement for the Standard or Modified Standard diploma.
Verified Credit: Successful completion of this course in conjunction with a corresponding industry certification may qualify for a student selected verified credit.
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