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ADVANCED MARKETING (813000)
Grades: 11, 12
Credit: one
Prerequisite: Marketing 1 (812000), Fashion Marketing 1 (814000), Sports and Entertainment Marketing (817500), or approval of instructor
Students have the opportunity to expand their knowledge of marketing from a management perspective. This course focuses on areas to include: ethics, consumer and environmental protection, economics, career development, entrepreneurship, professional sales, marketing-information-management, product planning, pricing, promotion, purchasing, distribution, finance, and the development of a business plan. Classroom instruction will be reinforced through the use of case studies, guest lecturers and field trips. While enrolled in the course, the student is an active member of DECA, an association of marketing students. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).
Industry Certification: Industry certification may be available as part of this course.
Diploma Seal: Students successfully completing this course may be eligible to earn a Career and Technical Education Diploma Seal.
Sequential Elective: Students successfully completing this course in conjunction with another one credit course within the same program area will satisfy the sequential elective requirement for the Standard or Modified Standard diploma.
Verified Credit: Successful completion of this course in conjunction with a corresponding industry certification may qualify for a student selected verified credit.
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