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INTRODUCTION TO MARKETING (811000)
Grades: 9, 10
Credit: one
This introductory course in marketing enables students to gain a basic understanding of marketing principles, techniques, and career opportunities. Students will develop fundamental social, economic, mathematical, marketing, job search and decision-making skills necessary for successful initial employment in retail, wholesale, or service businesses. While enrolled in the course, the student is an active member of DECA, an association of marketing students. Field trips, guest speakers, and competitive events through DECA membership enhance the course work. **NOTE: In schools offering Introduction to Marketing (811000), a marketing student should begin the marketing sequence with this course.
Industry Certification: Industry certification may be available as part of this course.
Diploma Seal: Students successfully completing this course may be eligible to earn a Career and Technical Education Diploma Seal.
Sequential Elective: Students successfully completing this course in conjunction with another one credit course within the same program area will satisfy the sequential elective requirement for the Standard or Modified Standard diploma.
Verified Credit: Successful completion of this course in conjunction with a corresponding industry certification may qualify for a student selected verified credit.
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